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MOST VIEWED VIDEO ADS: FATHER’S DAY

June 25, 2020

In this edition of Most Viewed Video Ads, we’re continuing the monthly holiday trend and featuring the top advertisements focused on Father’s Day 2020. Each year this special day serves as an opportunity to take some time to thank the father figures in our lives for their contributions and sacrifices.

Check out the top Father’s Day ads below. It’s a diverse group of campaigns ranging from hilarious to heartwarming, but they all have one thing in common – they’re original and are perfect for celebrating the unique nature of Dads.

Old Spice

Old Spice is helping everyone celebrate Father’s Day by releasing its Buried Scentiments merchandise collection. The gifts are items with generic statements on them like an apron embroidered with “#1 Pretty Good Dad” and a golf shirt stitched with “Son of a Dad”. Some of the items also include a “heartfelt” message on the wash care labels.

Saying “I love you, Dad” has never been easier.

 

Tim Hortons

For Father’s Day, Canada’s favorite coffee teamed up with Canada’s favorite hockey player in a heartwarming ad that will tug at the heartstrings of hockey fans everywhere. Like many people, Gretzky hasn’t been able to see his father since the pandemic. In the spot, Wayne sends his Dad and mentor, Walter, a video message wishing him a happy Father’s Day and sends him a Tim Hortons delivery of donuts and coffee, a treat Walter hasn’t been able to get since the pandemic.

Buffalo Wild Wings

To celebrate Father’s Day, Buffalo Wild Wings invented the perfect gift for wing-loving Dads everywhere. A combination of a moist towelette and a tie, Buffalo Wild Wings created the Moist Tie-lette. It’s the perfect accessory to keep your shirt clean while looking professional. It also comes with a chicken bone tie clip if you’re feeling fancy.

Here’s the Top 10 Most Viewed Video Ads:

Rank Brand Campaign Name Total Views Link
1 Old Spice Buried Scentiments 6,938,120 WATCH NOW
2 Lowe’s #DadBuiltThis 5,763,805 WATCH NOW
3 Ralph Lauren Deep Blue Parfum 4,309,586 WATCH NOW
4 The Home Depot Happy Father’s Day 3,034,248 WATCH NOW
5 Olay Because of Them 2,408,493 WATCH NOW
6 Tim Hortons Happy Father’s Day (feat. Wayne & Walter Gretzky) 2,165,724 WATCH NOW
7 Metro Ontario Happy Father’s Day to All the Dads of Metro 1,348,153 WATCH NOW
8 Swiss Chalet #ChaletDads 571,968 WATCH NOW
9 Buffalo Wild Wings Moist Tie-lette 292,152 WATCH NOW
10 Pampers Today We Celebrate Dads 277,594 WATCH NOW

What have been your favorite brand moments? Get in touch to chat capturing viewer attention using video advertising and sign up for our newsletter to get more Acuity Insights delivered straight to  your inbox!


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