MOST VIEWED VIDEO ADS: FATHER’S DAY
June 25, 2020
In this edition of Most Viewed Video Ads, we’re continuing the monthly holiday trend and featuring the top advertisements focused on Father’s Day 2020. Each year this special day serves as an opportunity to take some time to thank the father figures in our lives for their contributions and sacrifices.
Check out the top Father’s Day ads below. It’s a diverse group of campaigns ranging from hilarious to heartwarming, but they all have one thing in common – they’re original and are perfect for celebrating the unique nature of Dads.
Old Spice
Old Spice is helping everyone celebrate Father’s Day by releasing its Buried Scentiments merchandise collection. The gifts are items with generic statements on them like an apron embroidered with “#1 Pretty Good Dad” and a golf shirt stitched with “Son of a Dad”. Some of the items also include a “heartfelt” message on the wash care labels.
Saying “I love you, Dad” has never been easier.
Tim Hortons
For Father’s Day, Canada’s favorite coffee teamed up with Canada’s favorite hockey player in a heartwarming ad that will tug at the heartstrings of hockey fans everywhere. Like many people, Gretzky hasn’t been able to see his father since the pandemic. In the spot, Wayne sends his Dad and mentor, Walter, a video message wishing him a happy Father’s Day and sends him a Tim Hortons delivery of donuts and coffee, a treat Walter hasn’t been able to get since the pandemic.
Buffalo Wild Wings
To celebrate Father’s Day, Buffalo Wild Wings invented the perfect gift for wing-loving Dads everywhere. A combination of a moist towelette and a tie, Buffalo Wild Wings created the Moist Tie-lette. It’s the perfect accessory to keep your shirt clean while looking professional. It also comes with a chicken bone tie clip if you’re feeling fancy.
Here’s the Top 10 Most Viewed Video Ads:
| Rank | Brand | Campaign Name | Total Views | Link |
| 1 | Old Spice | Buried Scentiments | 6,938,120 | WATCH NOW |
| 2 | Lowe’s | #DadBuiltThis | 5,763,805 | WATCH NOW |
| 3 | Ralph Lauren | Deep Blue Parfum | 4,309,586 | WATCH NOW |
| 4 | The Home Depot | Happy Father’s Day | 3,034,248 | WATCH NOW |
| 5 | Olay | Because of Them | 2,408,493 | WATCH NOW |
| 6 | Tim Hortons | Happy Father’s Day (feat. Wayne & Walter Gretzky) | 2,165,724 | WATCH NOW |
| 7 | Metro Ontario | Happy Father’s Day to All the Dads of Metro | 1,348,153 | WATCH NOW |
| 8 | Swiss Chalet | #ChaletDads | 571,968 | WATCH NOW |
| 9 | Buffalo Wild Wings | Moist Tie-lette | 292,152 | WATCH NOW |
| 10 | Pampers | Today We Celebrate Dads | 277,594 | WATCH NOW |
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