The 3C Model to Rebuilding Client Conviction

May 22, 2020

We live in amazingly uncertain times. Life has unfolded in weird, new ways in just a few months. To recap, hundreds of thousands of lives have been lost, unemployment rates are at record highs, retailers are filing for bankruptcy, agencies are furloughing employees and losing business. 

In our latest webinar, we’ve put together a reliable, new model that will help you to rebuild client conviction amid uncertain times.

Understanding client conviction

Client conviction is the commitment and desire to work with you in an ongoing fashion. This comes to life in the form of commitment to new programs, trust in your advisory, steady budget allocation and acceptance of competitive rates. Why do we need client conviction? Because it allows you to sustain your business: build new capabilities, retain talent, and sustain the growth of your agency.

Ask, What’s Not Going to Change?

If you’re an agency, consider what clients will always want. They will always want things done faster, they will always want rapid responses to shifting consumer behavior, they will always want cheaper and more efficient solutions.

Implement the 3C Model to Rebuilding Client Conviction 

C – Consumer

• Identify lockdown influenced behaviors that are here to stay.

C – Currency

• Seek real-time data & insights historical audience data is not relevant to quarantined or post-COVID economies.

C – Control

• Deliver predictable results by guiding the consumer journey.

Dive deeper into the 3C model by watching our latest webinar presentation, in partnership with the American Association of Advertising Agencies. If you have any questions, always feel free to contact us! Also, don’t miss out on upcoming learning opportunities by joining our monthly Insights mailing list.