Do We Need Advertising During The COVID-19 Pandemic?
March 26, 2020
There is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. The logic is simple – if nobody is traveling or out shopping, why advertise?
While consumer behavior in North America over the past couple weeks has clearly shifted in ways not seen since World War II, we cannot fully appreciate the true ramifications of this shift without observing what transpired over the past few months in countries experiencing the first wave of the virus sweeping over vast populations, especially in Asia.
The goal of this webinar is to share early learnings from consumer behavior during the Coronavirus pandemic as a way to help North American advertisers develop a pragmatic approach to advertising for profitable growth in the foreseeable future.
You will learn:
- The implications and impact COVID-19 will have on digital media and recommendations for advertisers
- The Coronavirus planning horizon. Understand how to position your brand to weather the storm now, next month, and in six months from now
- COVID-19’s impact on consumer behavior
- How to remain relevant in the face of adversity and shifting demands