Most Viewed Video Ads: Super Bowl 2020 Pre-Game

January 31, 2020

Super Bowl 54 is upon us, and even though recent events have tragically overshadowed the festivities, advertisers have still been able to capture a huge amount of digital attention with their videos. This year’s Most Viewed Video Ads captured a combined total of 140M views so far. We’ve seen advertisers edit their commercials in wake of the Kobe Bryant helicopter crash and some advertiser plans took a serious hit. Likely the most impacted was Planters, who paused their campaign involving the death of Mr Peanut and will play a modified version of the commercial during the show.

For the pre-game, we saw a smorgasbord of winning topics, from new technology feature selling to equality messaging and nationalism pitches. It will be truly interesting to take a look at the post-game recap on Monday to find out which of these spots are still in the top 10, and which new ones that were modified as a result of the aforementioned changes show up. Be sure to sign up to our newsletter to get the post-game top 10 delivered to your inbox!

Take a look at the Super Bowl 54 pre-game Most Viewed Video Ads:

Amazon

Topping this year’s pre-game chart is Amazon’s #BeforeAlexa campaign featuring Ellen DeGeneres and Portia de Rossi. The spot begins with the couple preparing to go out when Ellen asks Alexa to turn down the thermostat, begging the question – “What did people do before Alexa?”.

This leads into a montage of flashbacks of the past where real people respond to commands one would normally ask their voice assistant. In one scene, a housekeeper is asked to turn the temperature down and proceeds to throw a flaming log from the fireplace through the window.

[embedyt] https://www.youtube.com/watch?v=RF9t2rFmTVE[/embedyt]

Secret

Secret is one of the brands to successfully leverage cause-marketing in this year’s round of Super Bowl ads. The video begins with what appears to be a run-of-the-mill football game until, after a successful field goal, it’s revealed the kicker and holder are women. Making this ad even more apt is that, Katie Sowers, the offensive assistant for the 49ers, is the first woman coach to make an appearance in the Super Bowl.

[embedyt] https://www.youtube.com/watch?v=QPWBom92QIs[/embedyt]

Hyundai

Although the Patriots aren’t in the Super Bowl this year, it looks like Boston will still be represented, at least in the commercials if not in the game. Hyundai employs famous Bostonians Chris Evans, John Krasinski, Rachel Dratch, and honorary Bostonian, David Ortiz to show off Hyundai’s new Smart Park technology. They argue in exaggerated Boston accents whether John Krasinski will be able to squeeze into a tight parking spot. Luckily, Hyundai’s “Smaht Pahk” technology allows the car to get in there without a problem.

[embedyt] https://www.youtube.comwatch?v=5bvcyIV4yzo [/embedyt]