Three Digital Trends to Dominate in 2020
January 15, 2020
It’s always important to start a new year with a set of goals and digital advertisers are no exception! 2020 is lined up to be a landmark year for the industry so we compiled the top three digital trends to dominate. You can use this list for goal setting or simply to keep on the horizon. Each of the following will become increasingly important to advertising in the digital world. Here’s how we plan to help you learn about them.
Three Digital Trends to Dominate in 2020
1. Connected TV
The rapid growth of CTV is providing huge opportunities for advertisers to connect with consumers on the most important screen! Three-quarters of US households have at least one connected device today. Given increased connectivity, it isn’t much of an assumption to believe this trend will increase in the years to come.
We’ve been working away on a full deep dive into the CTV landscape, and we’ll be releasing a report to help you navigate in the coming weeks. Don’t miss that by signing up to our monthly Acuity Insights newsletter.
2. Data and Privacy
Data and privacy regulations have been a hot topic over the past weeks as CCPA came into effectiveness on January 1st, 2020.
When it comes to the implications of these new regulations, we’ve got you covered. Our Privacy Policy has been updated to accommodate for the new regulations and can be viewed here. If you have any questions about how we are approaching CCPA and whether you need to do anything about it, don’t hesitate to contact us.
3. DTC
Direct-to-consumer business models have been steadily transforming the retail industry in recent years. This is leading to the gradual decline of traditional brick-and-mortars. More consumers are shopping online than ever before, making it imperative to understand the ins and outs of DTC advertising. Luckily, our Chief of Strategy has been a leader on this topic for some time and we’ve worked with some of the world’s leading brands in the DTC category. In case you missed it, Seraj just contributed an important article to AdExchanger entitled, ‘DTC’s Must Mind the Mid-Funnel Gap As They Look To New Channels For Growth.’ Check that out and ensure you are starting to think with a DTC mindset this year.
Of course, there are tons of other topics to think about as we blaze the digital trail this year. Make sure that you are staying abreast of important changes and updates by following us on your favorite social channel or subscribing to our newsletter.
