Most Viewed Video Ads: Holiday Top 10

December 23, 2019

It’s that time of year again! Take a look at the Most Viewed Video ads from this holiday season to get all those festive feels.

Family Focused Advertising

The holidays are a time spent around loved ones so, naturally, many brands centered their campaigns around the role that families play during this time of the year.

Cost Plus World Market shares what it’s like to carry on family traditions, Xfinity shows a father introducing his wife and kids to an old and familiar friend, and Apple tugs at our heartstrings by following a family who is coping with the loss of a loved one.

Xfinity

Xfinity’s A Holiday Reunion is a four-minute commercial reuniting everyone’s favourite alien, E.T., with the now adult actor who played Elliott in the 1982 film. Elliott and his family show E.T. today’s newest technologies, including virtual reality headsets, on-demand streaming, and, of course, the internet. And right before E.T. boards his spaceship back home, we’re treated to one more bicycle ride across the night sky.

Apple

Apple continues its tradition of heartwarming holiday ads with this year’s campaign, The Surprise. It’s an emotional and heartwarming story about a family dealing with the loss of a loved one that will have you reaching for the tissues.

The video begins with a family, with two young daughters, on a road trip to visit the mother’s father for the holidays. While the mother and grandfather cope with their loss, the two daughters make a slideshow of family memories on their iPad and give it to their grandfather as a gift.

Cost Plus World Market

Find Your Tradition centers around a father reminiscing to his children about the traditions him and his father would do every Christmas, specifically buying a Christmas tree. When the father tries to take his kids to the same place he and his father would go, they find the store permanently closed.

Picking up on her father’s disappointment, the daughter finds a way to create a new tradition to take its place.