Most Viewed Video Ads: Product Demos Never Looked So Good

November 13, 2019

The most viewed video ads shed light on monthly trends in digital video advertising. The top 10 campaigns from the month of October represented over 300 Million True Reach™ views! So what did we learn?

Brands Experiment With Unique Product Demos

Apple takes the first place spot for teaming up with Selena Gomez to shoot an entire music video with its latest iPhone 11 Pro. This video showcased the capabilities of its latest product release in a subtle way. Of course, having Selena Gomez as the star probably helped.

Similarly, Grammarly has launched more than one storytelling video showing the product in-action to solve humorous challenges in workplace dynamics.

Check October’s list below:

Apple

After a 4 year hiatus, former Disney star and pop music sensation Selena Gomez released a new music video for her song “Lose You to Love Me.” The entire video was shot using an iPhone 11 Pro. The music video puts the iPhone 11’s ability to record 4K video at 60 frames per second to the test and the results look great. Take a look at the Apple Cut version of the music video below.

Grammarly

In Grammarly’s new campaign we meet Tyler, an employee desperately trying to impress his boss, Anita. We’re treated to flashbacks of funny exchanges between the two, including Tyler using incorrect words and awkward elevator rides to showcase how the Grammarly tool acts as a companion.