acuity logo
  • Solutions
    • illumin
      Our intuitive platform helps you see through the clutter of programmatic advertising.
    • Attention Advertising
      Increase brand’s total viewership time within a finite, relevant audience set – without increasing your budget.
    • Live Audiences
      Incorporate the most recent and relevant audience insights and improve how your media dollars are used.
  • Insights
    • Blog
      These are the latest insights and trends in the advertising industry that you need to know
    • White Papers
      Helpful reports and guides to inform you of industry trends and complex concepts
    • Case Studies
      Learn more about the success of our clients and products within specific industries
  • News
    • Press
      Read our press releases for major announcements and upcoming events
    • Events
      Check out the events we’re attending or hosting and view past events with AcuityAds
    • Videos
      Watch the latest webinars, video presentations and demonstrations by AcuityAds
  • Company
    • About Us
      Learn more about AcuityAds and our mission to help light the way to a better path forward
    • Careers
      Join the most talented group of people in advertising technology, today
    • Investors
      Find stock information, financial documents, investor presentations and meet the leadership team
  • Schedule a demo
Contact Us

Accessing Culture Beyond Ethnicity: Intent

August 28, 2019

Welcome back to our “Accessing Culture Beyond Ethnicity” as we break down how we decipher culture through technology. Today we tackle one of the four fundamental elements we use to decode culture: Intent.

Human culture is extremely hard to understand and make actionable. Humans are generally very private beings., take dating as an example. We rarely disclose facts about who we are and what we like on first dates because of a lack of trust. This same concept can be understood regarding a consumer giving a brand details about him/herself. How can marketers convert these people who behave by unspoken language? While it may seem like a no-brainer for any marketing strategy, not all marketers are employing effective strategies to make sure they can reach consumers.

INTENT-BASED DATA

One of the biggest indicators of consumer intent is through search data. It allows us to identify cultural cues from consumers at the precise moment they express intent. This can also signal where a consumer is within the consumer journey. Whether it is lifestyle, category, or brand direct keywords – search behavior gives us a concrete glimpse into words that are directly typed by consumers.

The Acuity Platform uses high value intent signals and A.I. learnings to optimize targeting. It is possible to predict future actions and propensity-to-convert in real-time. We can base these predictions on behavior outside of walled gardens like Google and Facebook.

high value intent signals and A.I. learnings to optimize targeting

THE NITTY GRITTY OF LEVERAGING SEARCH AND CONTEXTUAL TARGETING

Acuity has a unique in-house contextual & keyword targeting system that scans every web page, before we place an ad on it. Acuity will deliver ads to users that are browsing on a web page where a keyword relevant to your brand is present. We also are able to retarget brand-specific and competitor-specific keywords to find your audience when their intent is the highest.

How Our Contextual Keyword Targeting Works

As a consumer moves through the journey, their value to your brand changes drastically as does search behavior. Therefore, the price advertisers should pay to connect with each consumer should also vary. We’ve cultivated a one-of-a-kind data set that allows our customers to succeed, with decision science.

Stay tuned next week as we tackle the last key factor to decode culture that is focused around brand associations and preferences: affinity. For any questions related to in-culture advertising or ways it can benefit your next program, contact us today!


Share this post!


Categories

Digital Advertising Decision Science Culture Advertising

Sign up to our newsletter

Acuity Insights is a monthly newsletter that provides informative, educational articles on everything connected with digital marketing and advertising today.

Subscribe

Categories

  • Uncategorized
  • Algorithm
  • Digital Advertising
  • Ad Exchange
  • Demand Side Platform (DSP)
  • Social Data
  • Geo Targeting
  • Geo Reporting
  • True Reach
  • Attention Advertising
  • Supply Side Platform (SSP)
  • Programmatic Audio
  • Decision Science
  • Cannabis Advertising
  • Direct To Consumer
  • Culture Advertising
  • Most Viewed Video Ads
  • CTV
  • Español
  • Walled Gardens
  • Webinar
  • Company News
  • eCommerce
  • illumin
  • Consumer Journey
  • Advertising Automation
  • Journey Automation
  • Case Study

Archive

B2B marketing zone

B2B Marketing Zone
Marketing Help Business Content Customer More >>

acuity logo
  • Contact Us
  • Opt-out
  • Corporate Privacy Policy
  • Technology Privacy Policy
  • Terms & Conditions
  • AODA
  • Cookie Policy
Subscribe

© 2021 AcuityAds. All Rights Reserved.