Most Viewed Video Ads: Ringing the Bell on Back to School

August 27, 2019

This week’s Most Viewed Video Ads chart focuses on 2019’s Back to School ad campaigns. Which advertisers made the grade?

Coming in first place is Staples with their #BackToSchoolAndBeyond initiative where they’re giving teachers across the US 5% back in rewards on every school purchase through September 15. The retail-heavy event proved to be successful at gaining consumer attention across various brands such as Old Navy, Walmart, Famous Footwear, and IKEA.

See which spots dominated the list below with a full “roll call” list at the bottom:

Staples

Staples newest BTS ad is all about giving back: when parents shop, teachers earn. Staples is giving teachers 5% back in rewards on every school supply purchase you make this season through 9/15/19. Just enter your receipts online and select your child’s teacher. This ad campaign proves that showing appreciating for hardworking educators can make a huge impact on campaign success for the BTS season.

Famous Footwear

In the second spot this week, Famous Footwear wants the BTS crowd to feel a little famous as they head back to school. Featuring new kicks from top brands, the retailer utilizes a catchy beat and creative camera shots to market it’s BTS campaign. Are you ready to light up the year?

Old Navy

In third place is Old Navy with their #ONward campaign featuring child hip-hop musician That Girl Lay Lay. Old Navy is partnering with the Boys and Girls Club to design clothes featuring graphics drawn by Club youth. They’re aiming to raise $1 million to lift the next generation to the next level. Heading back to school never looked so fun.

Check out the Back to School one-sheet HERE or the full chart below to see where your favorite ads placed:

Rank

Brand

Campaign Name

Total Views

Link

Staples

#BackToSchoolAndBeyond

12,105,676

WATCH NOW

Famous Footwear

Back to School