Most Viewed Video Ads: Father’s Day
June 14, 2019
Father’s Day is almost here, and as a 2019 survey by NRF indicates, spending is expected to reach an all-time high of $16 billion. As spending on clothing, special outings, and gift cards heats up, advertisers have created effective advertising that truly showcases the reality of, challenges of, and importance of fatherhood. Take a look at the Top 10 pre-Father’s Day “dad ads” below:
Bagel Bites
Coming in first place is Bagel Bites who teamed up with pro skater legend Tony Hawk to encourage fathers around the US to join the #RadDadSquad and share their best dad tricks on social media. According to Bagel Bites, Rad Dads are spontaneous and make effort to create fun moments with their kids.
Canadian Tire
Nothing makes dads happier than opening great Father’s Day gifts. Except maybe cute kids dressed as great Father’s Day gifts. First runner-up is Canadian Tire with their recital campaign. Children adorably perform a musical that features kids dressed up as every dad’s favorite household appliances.
Pampers
Pampers recognizes dads are more hands-on than ever and wants to help enable them to take the best care of their babies while on diaper duty! New Pampers research reveals that 9 out of 10 dads have gone into a public restroom that has not had a baby changing table. As part of its “Love the Change” campaign, Pampers is proud to announce they’re providing 5,000 changing tables for public restrooms across the US and Canada by 2021 so more dads and babies can #LoveTheChange together when they’re out-and-about.
Check out the full chart below to see where your favorite ads placed:
| Rank | Brand | Campaign Name | Total Views | Link | |
| 1 | Bagel Bites | Rad Dad Squad | 3,177,693 | WATCH NOW | |
| 2 | Canadian Tire | Father’s Day Recital | 2,978,233 | WATCH NOW | |
| 3 | Pampers | #LoveTheChange | 1,748,491 | WATCH NOW | |
| 4 | L’Oréal Men Expert UK | Father Like No Other | 1,400,462 | WATCH NOW | |
| 5 | Target | 1st Father’s Day FTW | 752,539 | WATCH NOW | |
| 6 | Nivea Men | Father’s Day Surprise 2019 | 401,518 | WATCH NOW | |
| 7 | 23andMe | Father’s Day Offer | 326,313 | WATCH NOW | |
| 8 | Pep Boys | Father’s Day 2019 | 309,215 | WATCH NOW | |
| 9 | Funky Pigeon | Father’s Day Ad 2019 | 285,225 | WATCH NOW | |
| 10 | Budweiser | For The Fathers Who Stepped Up | 266,950 | WATCH NOW |