The Benefits of Understanding Consumer Lifestyle
April 24, 2019
By using decision science to decode a consumer’s lifestyle, marketers can discover key interests and passions that can inform how they connect with audiences. Using live data sources from over 700M+ profiles, we can see things like consumer interests, passions, site-search behavior, and purchase intent. The technology we have available today gives us a holistic view of the consumer which aids in making a lasting connection with brands. Take Sophie for example:
Through lifestyle targeting, we get a a multi-lens view of what Sophie is interested in and her propensity to connect with a given brand. Focusing campaigns around lifestyle attributes not only benefits marketers, but the consumer reaps the best benefit of all: a positive user experience. Irrelevant ads are not only frustrating, but they can also have a lasting effect on brand-consumer relationship in the long run. A recent study found that 71% of consumers prefer more personalized website ads, even if they need to expose their click and purchase habits in exchange. When the ads are tailored specifically to them, viewers find their browsing experience more enjoyable overall.
For advertisers, the benefits are huge.
Here are a few benefits that AcuityAds provides:
Efficiency: Thanks to decision science, marketers can now shorten the path to purchase. The AcuityAds Journey Compression Algorithm helps your campaigns to shorten the consumer journey by optimizing towards the shortest path to conversion. We map consumers across a wide array of devices and platforms, then assist you in using the ad format that best serves your campaign.
Valuation: Our technology determines which features and attributes are most indicative of high-value customers, and uses the latest techniques in machine learning to score audiences in real-time, at scale.
Optimization: The consumer journey is optimized in real-time. By gaining insight into exactly where a consumer is in the decision process, AcuityAds can nudge dormant audiences and bring them back to convert.
Are you ready for a smarter, faster way to connect with audiences? Contact us today.