Most Viewed Video Ads: March Madness Finalists
April 08, 2019
The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”.
Geico
Taking first place this year is Geico with over 8.3 million views. This year’s campaign features sideline reporters calling a basketball game while they are joined by the iconic Geico Gecko. He begins his time in the broadcasting booth talking about how easy it is to save money with Geico, but then becomes overly excited and proceeds to “pull a hammy” while celebrating.
Google Cloud, official partner of the NCAA, teamed up with 32 college students from across the nation to look at NCAA data with a new lens. They hacked away at a hackathon, worked alongside Google Cloud mentors, and learned how to use cloud technology with one goal: take a fresh look at March Madness with data.
Uber Eats
Uber Eats used the March Madness event to highlight the efficiency of its delivery service. Randy Watkins makes a halftime sandwich delivery to some hungry referees…and gives some unwelcome feedback in the process.
BodyArmor
Energy drink brand, BodyArmor, whose board of directors includes NBA Hall of Famer Kobe Bryant, features league superstars Donovan Mitchell and James Harden calling each other about their brackets. In the spot, the players used rotary phones to call each other and used typewriters, poking fun at older technology. The ad is one of many in the “Thanks” campaign that takes aim at Gatorade, which the brand paints as an out of date energy drink.
Buick
Learn some colorful lessons on being the ultimate fan this March Madness season courtesy of Lamorne Morris, Dean of Buick Fandom U. The spot pokes fun at the idea of “Color Theory” (i.e. supporting your team by painting your face team colors).
Check out the full chart below to see where your favorite ads placed:
| Rank | Brand | Campaign Name | Agency | Total Views | Link |
| 1 | Geico | 2019 March Madness | The Martin Agency | 8,359,321 | WATCH NOW |
| 2 | Know What Your Data Knows | Eleven Inc. | 2,955,649 | WATCH NOW | |
| 3 | Uber Eats | Randy Watkins: Man of Delivery | Anomaly | 2,446,664 | WATCH NOW |
| 4 | BodyArmor | Thanks, Gatorade | Brian&Ford | 2,240,495 | WATCH NOW |
| 5 | Buick | Fandom U | Jack Morton Worldwide, Detroit | 1,754,136 | WATCH NOW |
| 6 | Pizza Hut | The P’ZONE is Back | GSD&M | 1,562,370 | WATCH NOW |
| 7 | Capital One | March Madness | DDB | 1,437,130 | WATCH NOW |
| 8 | Acura | #SuperHandlingChallenge | MullenLowe | 1,400,503 | WATCH NOW |
| 9 | Buffalo Wild Wings | That’s March Madness | The Martin Agency | 1,286,843 | WATCH NOW |
| 10 | Nabisco | March Madness Recipes | N/A | 1,276,278 | WATCH NOW |