Most Viewed Video Ads: Super Bowl Pre-Game

February 01, 2019

This year, brands are banking on nostalgia, humor, celebrities, and cause-marketing to grab viewer attention leading up to the big game.

Stella Artois

 

Budweiser is back in the big game with a combination that has served them well in the past, the Budweiser Clydesdales and an adorable dog. The brand is currently in second place with over 21 million views, also taking a cause-related approach to drawing viewer attention. The funny ad features a Dalmatian on a Budweiser wagon, enjoying the ride as itsears flap in the wind. This scene pairs with the song “Blowing In the Wind” to promote Budweiser’s use of wind power in manufacturing.

Pepsi

 

Pepsi utilizes humor and unlikely pairs of celebrities like Steve Carell and Cardi B for their Super Bowl ad. In it, they address the common response to the statement “I’d like a Coke” with “is Pepsi OK?”. Carell goes on a rant about how Pepsi is more than ‘OK’ with appearances by Lil Jon and Cardi B.

Doritos

 

Doritos is stirring up 90s nostalgia in Now It’s Hot, promoting the new Flamin’ Hot Nacho Doritos. The Back Street Boys and Chance the Rapper come together to deliver a Doritos-themed remix of the cult classic “I Want It That Way,” for the ad.

Check out the full chart below to see where your favorite ads placed:

Rank	Brand	Campaign Name	Agency	Total Views	Link
1	Stella Artois	Change Up The Usual	Mother	30,311,493	Watch Now
2	Budweiser	Wind Never Felt Better	David	21,934,232	Watch Now
3	Pepsi	More Than OK	Goodby, Silverstein & Partners	19,417,574	Watch Now
4	Doritos	Now It’s Hot	Goodby, Silverstein & Partners	17,887,882	Watch Now
5	Michelob ULTRA	The Pure Experience	FCB Chicago	16,754,589	Watch Now
6	Hyundai	The Elevator	Innocean	15,595,519	Watch Now
7	DEVOUR	Food Porn	David Miami	12,177,519	Watch Now
8	BON & VIV Spiked Seltzer	The Pitch	Bullish	11,664,739	Watch Now
9	Amazon	Not Everything Makes the Cut	Lucky Generals	10,943,242	Watch Now
10	Olay	Killer Skin	Saatchi & Saatchi	10,277,289	Watch Now