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Most Viewed Video Ads: Super Bowl Pre-Game

February 01, 2019

This year, brands are banking on nostalgia, humor, celebrities, and cause-marketing to grab viewer attention leading up to the big game.

Stella Artois

 

Budweiser is back in the big game with a combination that has served them well in the past, the Budweiser Clydesdales and an adorable dog. The brand is currently in second place with over 21 million views, also taking a cause-related approach to drawing viewer attention. The funny ad features a Dalmatian on a Budweiser wagon, enjoying the ride as itsears flap in the wind. This scene pairs with the song “Blowing In the Wind” to promote Budweiser’s use of wind power in manufacturing.

Pepsi

 

Pepsi utilizes humor and unlikely pairs of celebrities like Steve Carell and Cardi B for their Super Bowl ad. In it, they address the common response to the statement “I’d like a Coke” with “is Pepsi OK?”. Carell goes on a rant about how Pepsi is more than ‘OK’ with appearances by Lil Jon and Cardi B.

Doritos

 

Doritos is stirring up 90s nostalgia in Now It’s Hot, promoting the new Flamin’ Hot Nacho Doritos. The Back Street Boys and Chance the Rapper come together to deliver a Doritos-themed remix of the cult classic “I Want It That Way,” for the ad.

Check out the full chart below to see where your favorite ads placed:

Rank Brand Campaign Name Agency Total Views Link
1 Stella Artois Change Up The Usual Mother 30,311,493 Watch Now
2 Budweiser Wind Never Felt Better David 21,934,232 Watch Now
3 Pepsi More Than OK Goodby, Silverstein & Partners 19,417,574 Watch Now
4 Doritos Now It’s Hot Goodby, Silverstein & Partners 17,887,882 Watch Now
5 Michelob ULTRA The Pure Experience FCB Chicago 16,754,589 Watch Now
6 Hyundai The Elevator Innocean 15,595,519 Watch Now
7 DEVOUR Food Porn David Miami 12,177,519 Watch Now
8 BON & VIV Spiked Seltzer The Pitch Bullish 11,664,739 Watch Now
9 Amazon Not Everything Makes the Cut Lucky Generals 10,943,242 Watch Now
10 Olay Killer Skin Saatchi & Saatchi 10,277,289 Watch Now

 


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