Most Viewed Video Ads: Super Bowl Pre-Game
February 01, 2019
This year, brands are banking on nostalgia, humor, celebrities, and cause-marketing to grab viewer attention leading up to the big game.
Budweiser is back in the big game with a combination that has served them well in the past, the Budweiser Clydesdales and an adorable dog. The brand is currently in second place with over 21 million views, also taking a cause-related approach to drawing viewer attention. The funny ad features a Dalmatian on a Budweiser wagon, enjoying the ride as itsears flap in the wind. This scene pairs with the song “Blowing In the Wind” to promote Budweiser’s use of wind power in manufacturing.
Pepsi utilizes humor and unlikely pairs of celebrities like Steve Carell and Cardi B for their Super Bowl ad. In it, they address the common response to the statement “I’d like a Coke” with “is Pepsi OK?”. Carell goes on a rant about how Pepsi is more than ‘OK’ with appearances by Lil Jon and Cardi B.
Doritos is stirring up 90s nostalgia in Now It’s Hot, promoting the new Flamin’ Hot Nacho Doritos. The Back Street Boys and Chance the Rapper come together to deliver a Doritos-themed remix of the cult classic “I Want It That Way,” for the ad.
Check out the full chart below to see where your favorite ads placed:
|Rank||Brand||Campaign Name||Agency||Total Views||Link|
|1||Stella Artois||Change Up The Usual||Mother||30,311,493||Watch Now|
|2||Budweiser||Wind Never Felt Better||David||21,934,232||Watch Now|
|3||Pepsi||More Than OK||Goodby, Silverstein & Partners||19,417,574||Watch Now|
|4||Doritos||Now It’s Hot||Goodby, Silverstein & Partners||17,887,882||Watch Now|
|5||Michelob ULTRA||The Pure Experience||FCB Chicago||16,754,589||Watch Now|
|6||Hyundai||The Elevator||Innocean||15,595,519||Watch Now|
|7||DEVOUR||Food Porn||David Miami||12,177,519||Watch Now|
|8||BON & VIV Spiked Seltzer||The Pitch||Bullish||11,664,739||Watch Now|
|9||Amazon||Not Everything Makes the Cut||Lucky Generals||10,943,242||Watch Now|
|10||Olay||Killer Skin||Saatchi & Saatchi||10,277,289||Watch Now|