acuity logo
  • Solutions
    • illumin
      Our intuitive platform helps you see through the clutter of programmatic advertising.
    • Attention Advertising
      Increase brand’s total viewership time within a finite, relevant audience set – without increasing your budget.
    • Live Audiences
      Incorporate the most recent and relevant audience insights and improve how your media dollars are used.
  • Insights
    • Blog
      These are the latest insights and trends in the advertising industry that you need to know
    • White Papers
      Helpful reports and guides to inform you of industry trends and complex concepts
    • Success Stories
      Learn more about the success of our clients and products within specific industries
  • News
    • Press
      Read our press releases for major announcements and upcoming events
    • Events
      Check out the events we’re attending or hosting and view past events with AcuityAds
    • Videos
      Watch the latest webinars, video presentations and demonstrations by AcuityAds
  • Company
  • Careers
  • Investors
  • Login
  • Schedule a demo
Contact Us

AcuityAds on Cannabis Advertising

October 26, 2018

According to Statista, legal cannabis sales are projected to reach 23 billion USD by 2025 (up from 9.84 billion USD this year alone). It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands.

We understand the advertising hurdles facing cannabis regulations, and we are here to help. Cannabis companies require sophisticated technology solutions to ensure that audiences are appropriately targeted. That’s why at AcuityAds, we pride ourselves on delivering multiple lines of defence with regards to brand safety, fraud prevention and age-gating/LDA compliancy to deliver proactive protection and risk mitigation.

Sales of legal cannabis in the United States from 2016 to 2025

 

AcuityAds In-House Brand Safety

Our best-in-class protection requires top-notch tech and brand safety expertise. AcuityAds has multiple layers of defense in terms of brand safety and fraud for pre-campaign and in-flight protection, and post-campaign verification. The Acuity Platform technology uses Fraudlogix for built-in capability to eliminate fraud and IVT (invalid traffic) including bot fraud, human click farms & iFraming units. This partnership also allows our technology to score traffic and content.

While in-flight we use Peer39 for IP filtering and enablement of global and industry wide advertiser white / blacklists and MOAT as a preferred partner for achieving viewability KPIs. Furthermore, we are able to overlay ad verification tools including attribution and foot traffic studies via comScore vCE, Nielsen OCR, Integral Ad Science and others. We are dedicated to protecting a brand’s reputation, demonstrated by our long list of direct deals with premium “cannabis approved” publishers, including USAToday / Gannett, Seattle Times, Topix, LifeDaily, theChive, and more.

Age-Gating and LDA Compliance

The AcuityAds age targeting tactic is based on ComScore’s Age Targeting, which is embedded directly into our Platform. We also work directly with numerous publishers and ad exchanges who provide us with whitelists of “LDA (Legal Drinking Age) Compliant” sites to mitigate brand risk.

In addition to Acuity Platform built in age targeting and whitelists, the platform algorithm is capable of calling on 1st, 2nd or 3rd party data segments collected from any database. Using our machine learning algorithm, we determine the propensity of unique individuals to be relevant to your campaign and select those to target based on a combination of variables that define a campaign’s target. This allows our technology to locate the most relevant users and bid on traffic accurately.

Creative & Contextual Guidelines

Objectionable ContentThere are a number of organizations that work to set out standards to guide advertisers on their quest to advertise digitally. Those specific to the advertising industry include the IAB, OBA, DAA, and others; then there are national bodies such as Health Canada and the FDA. We are here to ensure that you are in compliance with these governing bodies and we work to partner when necessary and educate our teams to ensure everything that we assist in running is in full compliance with the industry.* AcuityAds uses strict contextual targeting that guarantees that your ads are never running alongside objectionable content or within any unsavory content that might cause mis-perception or mis-guided understanding of the content of the ad. It is our promise to work closely with your team to provide two-way communication & feedback in order to ensure your campaign’s success.

What Our Clients Are Saying

“AcuityAds ran campaigns for Kim Crawford Wines, Svedka Vodka, and several of our Wine & Spirits brands. It is so important to work with people you can trust for digital campaigns that must follow strict targeting guidelines, like those for legal drinking age users. In three years working with AcuityAds we felt confident that our digital spending was being taken care of. We always received positive feedback from clients, AcuityAds made us look good!” – Jennifer Will, Constellation Brands, Bensimon Byrne

* Please note: Clients are responsible for their own creative, and they should have it reviewed by their own legal/compliance team before sending to Acuity.


Share this post!


Categories

Digital Advertising Attention Advertising

Sign up to our newsletter

Acuity Insights is a monthly newsletter that provides informative, educational articles on everything connected with digital marketing and advertising today.

Subscribe

Categories

  • Direct To Consumer
  • Culture Advertising
  • Uncategorized
  • Most Viewed Video Ads
  • Algorithm
  • CTV
  • Digital Advertising
  • Español
  • Ad Exchange
  • Walled Gardens
  • Demand Side Platform (DSP)
  • Webinar
  • Social Data
  • Company News
  • Geo Targeting
  • eCommerce
  • Geo Reporting
  • illumin®
  • True Reach
  • Consumer Journey
  • Attention Advertising
  • Advertising Automation
  • Supply Side Platform (SSP)
  • Journey Automation
  • Programmatic Audio
  • Case Study
  • Decision Science
  • Contextual
  • Cannabis Advertising
  • Technology

Archive

B2B marketing zone

B2B Marketing Zone
Marketing Help Business Content Customer More >>

acuity logo
  • Contact Us
  • Opt-out
  • Corporate Privacy Policy
  • Technology Privacy Policy
  • Terms & Conditions
  • AODA
  • Cookie Policy
  • Investors
  • Careers
Subscribe

© 2022 AcuityAds. All Rights Reserved.

Manage Cookie Consent
Adchoices

This website conducts Interest Based Advertising through the use of cookies. By continuing to use this website you are consenting to the use of your cookies.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}