Let’s talk about it, Cannabis Advertising

July 09, 2018

At AcuityAds, we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best tools and strategies to achieve their goals.  One of the topics currently at the forefront for us is cannabis advertising. Cannabis legislation and legalization is sparking a tidal wave throughout North America.

According to data from Statista, within seven years the US cannabis market could hit $37.3 billion and this doesn’t include the Canadian cannabis market, which professional services firm Deloitte thinks could generate $8.7 billion annually if efforts to legalize recreational marijuana are successful.

With numbers like this it is evident that cannabis will continue to be a hot topic of conversation for years to come. Digital advertising can now be used as a tool to ensure you are capturing consumer attention and creating meaningful connections with your community. Consumers need access to clear, objective information on which they can make informed decisions about consumption and/or usage of cannabis related products.

What Can You Do?

Educate

Offer factual accurate information about Cannabis products (i.e THC, ingredients, and CBD levels, etc.)

Compare

Provide relevant, competitive information that allows customers to distinguish between brands  

Comply

Advertise to legal age Internet users similar to today’s alcohol and cigarette advertising rules.

How Can AcuityAds Help?

Utilize Acuity Platform

Our sophisticated programmatic marketing platform enables brands to connect intelligently with audiences over the legal age and execute digital advertising programs that capture attention.

Strategic Partnerships

Our dedicated team has partnered with approved publishers to accept Cannabis related advertisements. These partnerships allow our clients to purchase digital media within the US ecosystem, that follows important criteria: 21+ Age Only environments US publishers only.

Unique Audience Data

Our proprietary audience personas are based on lifestyle and identified using a database of over 700 million profiles from public social media data. Discover user groups that self-identify interest in content related to the Cannabis industry.