What does GDPR really mean for us and for our community?
May 25, 2018
Pretty sure that this isn’t the first time you’re hearing about GDPR… Seems to be that for the past week you haven’t been able to avoid the onslaught of privacy emails. What does this actually mean, where is it all coming from, does it really impact you and if so, what do you need to do?
First, let’s talk about what GDPR is.
GDPR (Global Data Protection Regulation) is the European Union’s new data privacy law. For more information about the intricacies of the law itself please refer to this article. In just a few words and regarding how it impacts our community, this new law states that any online property (i.e. website, application, etc.) MUST obtain the express consent of any visitor to collect his / her data for later use for ANY reason whether this data is personally identifiable (PII) or not. This impacts both publishers and advertisers alike as the digital ecosystem is perpetually linked.
It’s also important to understand that this law is only coming into effect for residents within the European Union. As such, if you are not a resident of the European Union OR an advertiser or publisher promoting content, products or services within the European Union – you can stop reading this article now… Just kidding.
For Advertisers and Owners of Web Properties (Publishers)
Publishers must protect themselves, as almost all websites are globally accessible. So, if you have a website that is collecting user cookies for later retargeting or remarketing, it is in your best interest to ensure that you take the basic steps to protect yourself from a possible breach of user security that could come back to haunt you. Giving users fair and transparent information regarding the way you collect user information and how you are going to use it is what this is really all about. Here are some useful tips to set yourself up if you are a small scale website collecting cookies for basic remarketing:
- Download a cookie notification banner for some or all of your web pages: We found the Cookie Consent plugin for WordPress to be easy to use, install and customize.
These are just a few of the simple things you can do right away to ensure that everyone is protected from this new law. It makes sense for any larger business to speak with a lawyer regarding how this law might impact you, your customers and your community. As members of the European Union are also being given the right to request their information and data back from advertisers, there may be some additional legal documentation that you should make available in case anyone decides to exercise their right to full data privacy. At a minimum, all advertisers as of May 25th, 2018 (or the day that GDPR came into enforcement) should allow users to acknowledge their consent in exchange for web property usage and provide users with a method of contact to retrieve necessary information.
For Partners of The Acuity Platform Technology
Partners of the Acuity Platform have already been contacted regarding new paperwork that must be completed as our Terms & Conditions had to change to comply with these new global standards. Going forward, this new documentation will be standard practice.
In short, GDPR impacts the entire global digital community as we know that the lines of geography are blurred via the Internet. However, as consumers of the internet, so far only European Union residents can lay claim to their data.