We Trade in Trust: Our Manifesto
January 05, 2018
Programmatic advertising is known for two things: its potential and its shortcomings. This is not lost on us. In fact, it’s what drives us to continue to build on our industry-leading programmatic technology.
Realizing the tremendous advantages of our business, while eradicating the threats is nothing short of an obsession. We strive to systematically and mathematically take the risk, mystery and waste out of the media buying process to ensure – and even prove – that every advertising dollar can be spent wisely and well.
At Acuity, ‘we trade in trust.’ Our new brand messaging touches on two primary and major themes: our core business and our core values.
Acuity’s Core Business
What started as a cutting edge real-time bidding (RTB) platform has evolved into an end-to-end programmatic technology solution that helps our customers effectively capture the attention of the consumers they want to reach in an increasingly cluttered digital ecosystem. Using proprietary machine learning technology, we’ve been optimizing digital marketing campaign performance since 2007, delivering a programmatic solution that helps our customers trade their ad dollars intelligently for digital ad inventory across the internet that delivers the most value.
This continues to be a core strength of our business while we add complementary technology solutions to our toolkit that further enhance our offering to marketers by best servicing their needs and driving greater ROI.
Acuity’s Core Values
Today’s complex digital advertising world can make it difficult to decide on a technology partner to work with. Core competencies and differentiators seem to all look the same. This is why Acuity has chosen to a highlight one of our core values and differentiators front and center in our new brand messaging: trust.
Trust is a strong and risky word in our industry. At AcuityAds, trusting your technology partner means that you’re not alone in your quest for an effective digital advertising solution that drives your growth and reaches customers with the most potential. As a technology partner, you can count on Acuity to respond, react and deliver on your needs as they pertain to achieving success with your digital marketing strategy.
Programmatic isn’t the future of digital advertising — it’s already here. Acuity has the tools you need to take advantage of programmatic’s potential to save money and drive online ad campaign performance.
From early on, we’re taught to tell the truth.
We’re encouraged to be open, to be less mysterious and less elusive.We’re ordered to listen and are shown examples by which to live by.
And then, somehow, we have to figure it all out on our own.
We grow up and move into the world of business;
a world often fraught with fraud and dishonesty.
Let us consider how we conduct business.
Business should ascribe to what we are taught as children.
It should encourage us to live by the morals and values ingrained in youth
In media, we owe it to our clients and ourselves,
because the media industry is facing unprecedented challenges
Why then, one might ask, should media be perceived as a mystery?
Why do audiences need to be elusive?
Why do we leave ourselves open to criticism, to danger?
And why should a client’s investment go unrewarded?
It makes no sense.
But one thing does make sense:
A commitment to delivering exactly what someone pays for. …and then over-delivering, over servicing.
And doing it over and over again,
With unwavering accountability, bold transparency and relentless dedication.
To knowing, finding and converting audiences
And to turn this theory into a promise — our promise.
To journey along path to success together.
And to deliver our customers the peace of mind they deserve.
At Acuity, We Trade In Trust.