The New AcuityAds Self-Serve Programmatic Marketing Platform is Here and It’s Ultra-Intuitive

April 19, 2017

We recently introduced a new version of our programmatic marketing platform. The new version boasts an ultra-intuitive user interface to make programmatic marketing accessible to marketers of all skill levels. Our partners have been excited to see things like easier creation and management of campaigns, which we hope are the kind of improvements that will make our self-serve platform just as accessible to marketers who are new to programmatic as it is to veterans.

An Industry-Leading Online Platform

The Self-Serve Platform is designed to make intelligent digital marketing easier, without compromising on the strength and power of programmatic. With this in mind, we’ve introduced a wide range of features that we feel put this platform ahead of the competition. These features were all designed with the intention of prioritizing transparency, flexibility and control.

Some new and noteworthy elements included in the redesign:

• Customizable dashboards
• Campaign notifications
• Inventory forecasting
• New data integrations, including LiveRamp
• Enhanced reporting and analytics
• Enhanced user interface for ease of use

The new platform makes it easier than ever to see the data that matters to you and to seamlessly control all your campaigns across multiple channels and devices from a single dashboard.

These enhancements complement the existing technology that features:

• A proprietary machine learning algorithm for campaign optimization
• An industry leading data refresh rate of 60 seconds enabling access to the latest campaign data to enhance performance
• Built-in fraud protection and brand safety measures
• Access to 1st, 2nd and 3rd party data
• Extensive targeting tactics including industry exclusive methods such as social profiling and real-time reactors like the weather

If you’re interested to learn more and get a brief demonstration, we’ve created a short video you can watch here.

All of the AcuityAds technology is built in-house and we work every day to make enhancements based on your feedback and on the direction of the industry. If you haven’t taken a look at the new and improved AcuityAds Programmatic Marketing Platform, there’s no time like the present!