Welcome the Newest Member of our Technology Family – Analytics-Led Video Advertising Leader Visible Measures

March 31, 2017

Early in 2016 our fearless leader Tal Hayek set the stage for AcuityAds’ trajectory to growth. A key element in this plan was going to be strategic acquisitions that complimented our Ultra-Intuitive, Self-Serve programmatic platform to fulfill the most demanding marketers’ needs for their digital advertising initiatives.

Our first step in achieving this goal occurred in September 2016 when we acquired mobile-social audience targeting leader, 140 Proof Inc.  Today, we are excited to announce the closing of our latest acquisition of Boston-based, analytics-led video advertising leader, Visible Measures and welcome them to the AcuityAds family.

The message from Tal is clear:

“We are extremely excited about the integration of Visible Measures’ video analytics technology into AcuityAds’ world-class media execution platform and are looking forward to seeing the compelling advantages of offering their services to our existing clients. Video advertising is the fastest growing segment of the digital advertising market and the addition of Visible Measures’ offerings significantly bolsters our video footprint and enhances our value proposition for marketers as an industry-leading multi-channel platform for all of their digital advertising initiatives.”

Visible Measures has had a longstanding reputation as a leading source for video advertising effectiveness.  Visible Measures’, MRC-accredited, True ReachÒ offering combines views of an original video upload, with its related user-uploaded content on YouTube, Facebook, Vimeo, DailyMotion and, hundreds of other web properties. By aggregating views across the web and surfacing user-uploaded derivatives, Visible Measures’ True ReachÒ metric tells the most comprehensive story of a video’s performance and its true reach and impact.

These insights combined with spend data and the ability to track and analyze changes in video ad spend, media noise, and shifts in consumer attention, enable brands to determine the overall effectiveness of their campaigns relative to their competitors. The benefits to marketers include being able to control spend dynamically and with pin-point precision while maximizing campaign efficiency.

As a team we are thrilled to be able to leverage the Visible Measures offering to successfully meet the needs of the world’s most demanding digital marketers by giving them:

• access to a rich data set of unparalleled insights and data analytics regarding their video campaigns to improve consumer attention and market share;
• the most comprehensive multi-channel programmatic ads activation platform to help them achieve optimum ROI from their digital advertising spend; and,
• deep domain experience in video, ad tech/programmatic media and big data analytics for all their digital marketing initiatives.

More details to follow in the coming weeks. Welcome Visible Measures!