During World Cup 2018 Bowl LII thirty-eight campaigns from twenty-one advertisers were tracked, which resulted in 774 million video views online on game day alone. All of this data was tracked using the True Reach® insights platform Super Bowl vs World Cup Comparison Both of these events were won by e-tailers, with Amazon having the […]
At AcuityAds, we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best […]
As we continue our mini-learning series on programmatic ad formats, today we’ll be taking a closer look at programmatic video advertising. The quantity of digital and offline media available to users today is growing at an exponential rate. Audiences are bombarded with massive amounts of information, such that it is impossible for a user […]
Continuing with our Programmatic Ad Formats series we’ll be reviewing a new(er) kid on the block: programmatic audio. This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Brand marketers have long understood the power of audio messaging to connect with audiences. Whether delivered in a […]
Today we announced the closing of our Adman Media acquisition. This exciting addition to our technology family comes at an important time in our company’s history. You might remember that we joined the Portada Council of the Americas, which was launched during Portada Miami back in April. This council includes more than 70 senior brand […]
This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats beginning with the most traditional method of digital advertising: display. It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, […]
Pretty sure that this isn’t the first time you’re hearing about GDPR… Seems to be that for the past week you haven’t been able to avoid the onslaught of privacy emails. What does this actually mean, where is it all coming from, does it really impact you and if so, what do you need to […]
This year Mother’s Day wasn’t just celebrated in homes across the continent, it was also celebrated by brand advertisers. Digital video campaigns garnered millions of video views, measured by our True Reach® Insights Platform. Don’t forget that the True Reach® Insights Platform measures both paid and organic digital video media. Social views are garnered by […]
In an effort to keep up with the times of the highly competitive AdTech market, we have been working to offer customers technology beyond a demand-side platform (DSP). In a digital environment where attention spans are inherently short, advertisers need solutions that enable them to navigate and command the digital landscape in a way that […]
Many advertisers look to standardized metrics to understand digital ad campaign performance. Things like impressions and clicks alone result in a very high level understanding of the impact a campaign may have on your desired audience. Optimizing to these high level metrics may also prove lackluster when trying to generate brand equity and performance, a […]
