Blog - AcuityAds

Most Viewed Video Ads: Pride 2022

June 30, 2022

It’s the most colourful time of the year—Pride month! A time to celebrate LGBTQ2S+ communities and stand up for diversity and equality. And while rainbows and fierce displays of authenticity instill an air of joyous fun, the 300+ anti-LGBTQ2S+ bills proposed across 28+ states this year (source: Human Rights Campaign), remind us of the very […]

Day in the Life of a Product Director

June 28, 2022

With AcuityAds’ Chuck Lee For Chuck Lee, working in product rests upon an axis of continuous improvement. It’s Chuck’s job to work cross-functionally with several teams to manage the product roadmap from discovery through build and go-to-market while also leading his own team. Basically, he is the one that conceptualizes and rolls out product […]

4 Ways AI is improving the consumer experience and driving business outcomes

June 22, 2022

Written by: Oren Hisherik, CTO, AcuityAds From cutting-edge research and development to everyday operations, businesses all around the world are relying more and more on the power of Artificial Intelligence (AI) with each passing year. A 2021 McKinsey survey found that “AI adoption continues to grow and the benefits remain significant.” […]

Most Viewed Video Ads: Father’s Day 2022

June 20, 2022

If you’re part of the 76% of Americans who celebrated Father’s Day this year (source: NRF), you probably did some research regarding what to buy for the dad in your life. Our list of Most Viewed Videos for Father’s Day 2022 showcases what’s in style for dads, and spoiler alert, it isn’t ties! What […]

Consumer Journey Advertising Needs a Reality Check

June 14, 2022

Insights from AcuityAds’ CSO Seraj Bharwani and IAB’s VP Measurement and Attribution, Angelina Eng Full-funnel or Consumer Journey Advertising is the new mantra in the media world. But is it all it’s made out to be? Earlier this month, AcuityAds’ CSO Seraj Bharwani joined Angelina Eng, Vice President, Measurement & Attribution at IAB to […]

3 Tips for Navigating the Frontlines of Omnichannel Media

May 25, 2022

AcuityAds CSO Seraj Bharwani was recently joined by Maddy Apsey, SVP of Digital Investments of 22Squared for the inaugural episode of the Journey Insider podcast, where they talked about how agencies can grow, innovate and gain strategic advantage despite recent upheavals in the media business. Here are three things we learned from their discussion: […]

Multicultural Marketing: A Marketer’s Guide

May 17, 2022

For marketers, authentic audience connection is essential, no matter the industry. And the best way to make that connection is to truly understand the people you are targeting—to empathize with them, understand their challenges and speak to them in a way that makes them feel heard. But how can you understand someone without first […]

Most Viewed Video Ads: Mother’s Day 2022

May 9, 2022

Mother’s Day is a time to express gratitude to mother figures for all of their contributions, large and small. But how did consumers choose to celebrate one of the most important women in their lives? Our Most Viewed Video Ads list for Mother’s Day will help you understand what moms really wanted in 2022. […]

Day in the life of a Digital Campaign Manager

April 29, 2022

"So, what do you do?" is an infamous conversation starter. Then again, it’s also something your relatives ask when they want to brag about you to their friends. Although it's a simple question, I’ve never been sure about how to articulate the intricacies of my dynamic day-to-day. Here’s my best shot. My name is Vish, [...]

Most Viewed Video Ads: Tax Season 2022

April 20, 2022

Ready or not, tax season is here again. While this time of year may not be well-received by most consumers, taxes must be done and advertisers are eager to showcase how they can make them a little easier on us. The Most Viewed Video Ads for the 2022 Tax Season provides a strong […]