Two Sides of the Same Coin Advertising technology (Ad Tech) and marketing technology (Mar Tech) are instrumental tools in the kit of any digital marketer, and as our ability to collect and make use of customer data increases and the preference of audiences for 1-to-1 conversations with brands grows, the importance of understanding the intersection […]
We recently introduced a new version of our programmatic marketing platform. The new version boasts an ultra-intuitive user interface to make programmatic marketing accessible to marketers of all skill levels. Our partners have been excited to see things like easier creation and management of campaigns, which we hope are the kind of improvements that will […]
In an age where social media applications provide an ideal platform for all demographics to share and discuss interests, and even shop their favourite products, why have marketers not been able to leverage this data for targeting purposes? The truth of the matter is that all successful digital marketers in 2017 and beyond will exploit data […]
Early in 2016 our fearless leader Tal Hayek set the stage for AcuityAds’ trajectory to growth. A key element in this plan was going to be strategic acquisitions that complimented our Ultra-Intuitive, Self-Serve programmatic platform to fulfill the most demanding marketers’ needs for their digital advertising initiatives. Our first step in achieving this goal occurred […]
We are more than thrilled to be participating in the upcoming Mobile World Congress in beautiful Barcelona. While we’re definitely excited for the Spanish cuisine and amazing architecture we are mostly looking forward to the opportunities this leading technology conference presents. Mobile is in major focus for our team and technology and we’re excited to learn and share with industry […]
The data gap is a critical hindrance to transparency in the digital advertising industry, as evidenced by the ANA’s survey of both agencies and advertisers. Bringing these questions to the table in an open agency-advertiser-technology vendor discussion is the first step towards a remedy.
Acuity is excited to offer you five simple steps to succeed with your digital marketing efforts this holiday season. Take a look and make sure you are prepared for this lucrative time of year.
Today, most programmatic marketing platforms offer two levels of service, full-serve or self-serve. These options are quite distinct: under full-serve, the DSP manages the brand campaigns entirely, while with self-serve, a brand or agency is given the keys to the car and left to drive it on their own. The programmatic industry is only about […]
We’ve got so much planned for the month of September! As Acuitians are traveling around the globe we hope to connect with as many of our community members as possible. Here’s where you can find us and please don’t hesitate to reach out and get in touch! DMEXCO – Cologne, Germany, September 14th and 15th We are thrilled to be attending […]
Explore the Marketing Potential of Digital Video Digital video is one of the most impactful ad formats today. The average click-through rate on digital video is 1.84% – the highest CTR of any digital ad format. That’s because video can captivate modern internet and mobile app consumers with storytelling at the right moment in time. […]
