Attention: The New Currency without Text

ATTENTION: THE NEW MEDIA CURRENCY

This insights report presents the findings from a research study conducted with 200 North American brand marketers on the topic of capturing attention through video advertising. #AttentionIsCurrency

“EVERYTHING IN DIGITAL MEDIA IS SECONDARY TO DRIVING ATTENTION. AS AN INDUSTRY, WE NEED TO BETTER UNDERSTAND THE FACTORS IMPACTING OUR ABILITY TO DO THIS. THE USE OF DATA AND TECHNOLOGY PUT PART OF THE EQUATION WITHIN ADVERTISER CONTROL, SO THEY CAN ACHIEVE A CRITICAL COMPETITIVE ADVANTAGE IN TODAY’S CROWDED MEDIA ENVIRONMENT.”

– ALEX PANOUSIS, PRESIDENT, HAVAS MEDIA CANADA

DOWNLOAD ATTENTION: THE NEW MEDIA CURRENCY

FIND OUT WHAT TOP INDUSTRY EXECUTIVES ARE DOING TO CONQUER THE ATTENTION PROBLEM AT ONE OF THESE EVENTS:

Come Meet Us at Connect CMO Leadership Summit March 3-5, 2019

CONNECT CMO LEADERSHIP SUMMIT DENVER

MARCH 3-5, 2019, DALLAS, TX

Looking forward to Connect CMO Leadership Council at the Gaylord Rockies Resort in Denver. The peer-led educational program connects industry leaders on some of the most pressing challenges in marketing today.

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MOBILE WORLD CONGRESS 2019

FEBRUARY 25-28, 2019, BARCELONA, SPAIN

Join us at MWC19 in Barcelona, formerly known as Mobile World Congress. MWC is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology.

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DIGIPHARMA CONNECT 2019

FEBRUARY 25-27, NEW ORLEANS, LA

Looking forward to New Orleans where we’ll be connecting with digital marketers in the pharmaceutical industry.

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ADVERTISING CLUB OF TORONTO’S ANNUAL SKI AND SNOWBOARD DAY

FEBRUARY 22, 2019, BLUE MOUNTAIN, ONTARIO

We are proud sponsors of Advertising Club of Toronto’s Annual Ski and Snowboard Day. Purchase your tickets today to join us on the slopes!

Meet us at the Digital Retail Transformation Assembly in Dallas Texas

DIGITAL RETAIL TRANSFORMATION

FEBRUARY 4-5, 2019, DALLAS, TX

The digital marketing revolution is just getting started! Join us at The Millennium Alliance Digital Retail Transformation Assembly in Dallas to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.