Attention: The New Currency

ATTENTION: THE NEW CURRENCY

This insights report presents the findings from a research study conducted with 250 North American brand marketers on the topic of capturing attention through video advertising. #AttentionIsCurrency

“EVERYTHING IN DIGITAL MEDIA IS SECONDARY TO DRIVING ATTENTION. AS AN INDUSTRY, WE NEED TO BETTER UNDERSTAND THE FACTORS IMPACTING OUR ABILITY TO DO THIS. THE USE OF DATA AND TECHNOLOGY PUT PART OF THE EQUATION WITHIN ADVERTISER CONTROL SO THEY CAN ACHIEVE A CRITICAL COMPETITIVE ADVANTAGE IN TODAY’S CROWDED MEDIA ENVIRONMENT.”

– ALEX PANOUSIS, PRESIDENT HAVAS MEDIA

DOWNLOAD ATTENTION: THE NEW CURRENCY

FIND OUT WHAT TOP INDUSTRY EXECUTIVES ARE DOING TO CONQUER THE ATTENTION PROBLEM AT ONE OF THESE EVENTS:

The advertising industry by and large has conquered the reach problem. Advertisers can reach most audience groups with remarkable precision using audience segmentation and classification systems.

Unfortunately, what remains out of reach is viewer attention.

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CONNECT CMO LEADERSHIP SUMMIT

SEPTEMBER 16 – 18, CHICAGO, ILLINOIS

Looking Forward To Connect CMO Leadership Summit Upcoming In Chicago, Illinois. This Year, The 100% Peer-Driven Educational Program Will Be Centered Around 5 Key Themes Addressing The Most Pressing Challenges In Marketing Operations. If You Are A Marketer, We Are Able To Provide You With A Complimentary Conference Pass Including Accommodations At The Summit And Subsidized Travel. Get In Touch For More Information.

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PORTADA NEW YORK

SEPTEMBER 25, 2018, NEW YORK, NY

Join Us For The 12th Annual Edition Of Marketing Innovators – Portada New York At The Yotel Hotel NYC. We Will Be Hosting A Keynote Discussion At 10:25AM Alongside Karina Masolova, A Portada Contributor. We Are Excited To Be Part Of Portada’s Brand Star Committee Where Senior Brand Executives Share Their Enthusiasm For Innovation In Marketing, Tech And Media Throughout The Americas.

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ADVERTISING WEEK NEW YORK

OCTOBER 2, 2018, NEW YORK, NY

This Year, Advertising Week New York Will Be Under One Roof For The First Time Ever At AW Lincoln Square Campus! We Are Thrilled To Be Hosting A Panel Discussion As Part Of The Official Advertising Week New York Video Track Sessions. Ours Will Take Place On Tuesday October 2nd At 1030AM On The Twitter Stage Where We Will Be Moderating A Discussion With Executives From Leading Industry Players From Creative, Media And Brand.