THE ATTENTION YOU DESERVE.
We offer insights, activation and optimization across screens and formats to assist you in amplifying your audience attention, not just your reach. With solutions that can guarantee fully viewable media, and unduplicated reach, in-demo.
TRUST US TO DELIVER
THE BEST KIND OF ATTENTION
Our proprietary machine learning technology is designed to harness all publicly available view data for video campaigns and track how the content performs in real-time. By gauging the specifics of how users are engaging with your content (and your competition’s) across dozens of major platforms including YouTube and Facebook, we help brands optimize for their Share of Attention®. Beyond determining how far advertising dollars are going, Acuity empowers marketers with metrics they can trust and unbiased insights they can use to improve future strategies, creative and spend.
WHAT IS ATTENTION?
More than just a video view count, attention is meaningful time your audience spends engaged with your content. To understand this you must look at two metrics: views & time.
Acuity Video is the only solution that can optimize for your brand’s Share of Attention® through advertising services that maximize both views and time spent.
TRUE REACH® ENABLES
True Reach® is a proprietary MRC accredited metric that identifies and organizes all publicly available view data for video campaigns.
This metric includes views from a campaign’s original uploads and views from related user generated copies and derivatives. With visibility across dozens of sites including Facebook and YouTube, True Reach® is the definitive metric for understanding the breadth of a campaign.
ENGAGED VIEWING TIME®
Through extensive viewership data from video campaigns and our knowledge of user engagement behavior on major platforms, we are able to calculate viewing time for every video asset across major brands. Engaged Viewing Time® allows for an apples-to-apples comparison of how much time users actually spend engaged with branded video content.
UNDERSTANDING ATTENTION CREATES EFFICIENCY
Together, True Reach® and Engaged Viewing Time® give an accurate picture of your overall Share of Attention®within your competitive set. The analytics-led video advertising solution incorporates this information with your proposed budget to help you determine how far your ad dollars are taking you.