Attention: The New Currency without Text

ATTENTION: THE NEW MEDIA CURRENCY

This insights report presents the findings from a research study conducted with 200 North American brand marketers on the topic of capturing attention through video advertising. #AttentionIsCurrency

“EVERYTHING IN DIGITAL MEDIA IS SECONDARY TO DRIVING ATTENTION. AS AN INDUSTRY, WE NEED TO BETTER UNDERSTAND THE FACTORS IMPACTING OUR ABILITY TO DO THIS. THE USE OF DATA AND TECHNOLOGY PUT PART OF THE EQUATION WITHIN ADVERTISER CONTROL, SO THEY CAN ACHIEVE A CRITICAL COMPETITIVE ADVANTAGE IN TODAY’S CROWDED MEDIA ENVIRONMENT.”

– ALEX PANOUSIS, PRESIDENT, HAVAS MEDIA CANADA

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FIND OUT WHAT TOP INDUSTRY EXECUTIVES ARE DOING TO CONQUER THE ATTENTION PROBLEM AT ONE OF THESE EVENTS:

The advertising industry by and large has conquered the reach problem. Advertisers can reach most audience groups with remarkable precision using audience segmentation and classification systems.

Unfortunately, what remains out of reach is viewer attention.

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BRAND INNOVATORS FUTURE OF TV & MEDIA

NOVEMBER 16, 2018, DALLAS, TX

We are looking forward to the next Brand Innovators Future of TV & Media hosted by Southwest Airlines in Dallas! You won’t want to miss this full day session, we are presenting our Attention research at 3:25PM followed by a spirited discussion entitled The Future of Video Content For the Connected Consumer We are excited to host Kelsey Carroll, Global Brand Content Lead, Hewlett Packard Enterprise, John Stancliffe, Lead Online Marketing Manager – Video & YouTube, AT&T and Abhi Vyas, Marketing, Digital Personalization, Analytics, Verizon Wireless to chat about this incredibly important topic for digital advertisers.

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DIGIDAY VIDEO MARKETING SUMMIT

NOVEMBER 28-30, 2018, NASHVILLE, TN

Join us at the Digiday Video Marketing Summit where we’ll be meeting with top brand and agency executives to discuss the evolution of video marketing and how leaders in the industry are making their video investments work.

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AMA TORONTO

DECEMBER 12, 2018, TORONTO, ON

Join us at the final AMA event of the year, Looking Ahead to the 2019 Marketing Landscape. Our Chief Strategy Officer, Seraj Bharwani, will present alongside Havas President, Alex Panousis to discuss the results of our research on attention.