The attention you deserve.
The results you demand.
Any vendor can increase your share of attention by spending more marketing dollars – but can they increase total time with your brand’s message without increasing the spend? AcuityAds can help you beat the competition and take back video market share by increasing your brand’s total viewership time within a finite, relevant audience set – without increasing your budget.
We deliver attention
Our proprietary decision science technology is designed to harness all publicly available view data for video campaigns and track how the content performs in real-time. By gauging the specifics of how users are engaging with your content (and your competition’s) across dozens of major platforms including YouTube and Facebook, we help brands optimize for their Share of Attention™. Beyond determining how far advertising dollars are going, Acuity empowers marketers with metrics they can trust and unbiased insights they can use to improve future strategies, creative and spend.
True Reach™ Insights
More than just a video view count, attention is meaningful time your audience spends engaged with your content. The True Reach™ Insights Platform is the largest database of its kind, producing proprietary metrics that identify and organize all publicly available view data for digital video campaigns. It features worldwide video tracking including views from a campaign’s original uploads and views from related user generated copies and derivatives. With visibility across dozens of sites including Facebook and YouTube, True Reach™ produces definitive metrics for understanding the breadth of a campaign.
AcuityAds offers the only solution that can optimize for your brand’s Share of Attention™ through advertising services that maximize both views and time spent.
In-Player Attention Scoring
Acuity charts consumer’s video content consumption back to our Acuity ID’s and corresponding device ID’s. This allows us to rank each North American consumer’s likelihood to engage with video messaging in any category.
Custom Video Player
The SkipStream™ video player is customizable and puts control in the viewers’ hands. Advertisers pay only when a consumer completes their video or engages for at least 30 seconds, whichever comes first. Users have the option to skip the video after a 5 second preview if they’re not interested. We believe in user-initiated media.
Understanding Attention Creates Efficiency
Together, the True Reach™ Insights Platform and Custom Video Experiences like our proprietary Skipstream™ format enhance a brands overall Share of Attention™ within its competitive set. The analytics-led video advertising solution incorporates this information with your proposed budget to help you determine where you’re at today and how far your ad dollars take you.
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Learn about what we can do for your digital marketing strategy.