THE ATTENTION YOU DESERVE.
We offer insights, activation and optimization across screens and formats to assist you in amplifying your audience attention, not just your reach. With solutions that can guarantee fully viewable media, and unduplicated reach, in-demo.
WE DELIVER ATTENTION
Our proprietary machine learning technology is designed to harness all publicly available view data for video campaigns and track how the content performs in real-time. By gauging the specifics of how users are engaging with your content (and your competition’s) across dozens of major platforms including YouTube and Facebook, we help brands optimize for their Share of Attention™. Beyond determining how far advertising dollars are going, Acuity empowers marketers with metrics they can trust and unbiased insights they can use to improve future strategies, creative and spend.
WHAT IS ATTENTION?
More than just a video view count, attention is meaningful time your audience spends engaged with your content. To understand this you must look at two metrics: views & time.
AcuityAds offers the only solution that can optimize for your brand’s Share of Attention™ through advertising services that maximize both views and time spent.
TRUE REACH™ ENABLES
The True Reach™ Insights Platform offers worldwide video tracking of 500+ million videos established in 2007. It is the largest database of its kind, producing proprietary metrics that identify and organize all publicly available view data for video campaigns.
The True Reach™ Platform includes views from a campaign’s original uploads and views from related user generated copies and derivatives. With visibility across dozens of sites including Facebook and YouTube, True Reach™ produces definitive metrics for understanding the breadth of a campaign.
CUSTOM VIDEO PLAYER
The Skipstream™ video player is customizable and puts control in the viewers hands. Advertisers pay only when a consumer completes their video or engages for at least 30 seconds, whichever comes first. Users have the option to skip the video after a 5 second preview if they’re not interested. We believe in user-initiated media.
UNDERSTANDING ATTENTION CREATES EFFICIENCY
Together, the True Reach™ Insights Platform and Custom Video Experiences like our proprietary Skipstream™ format enhance a brands overall Share of Attention™ within its competitive set. The analytics-led video advertising solution incorporates this information with your proposed budget to help you determine where you’re at today and how far your ad dollars take you.
GET IN TOUCH
Learn about what we can do for your digital marketing strategy.