About Us

About Us

The AcuityAds product suite is anchored by our proprietary Consumer Valuing Tool. Our algorithm reverse engineers thousands of signals along the consumer journey and weights their impact on conversion. These key signals are then used to find net-new prospecting opportunities across a wide range of ad formats.

decision science

Smarter Decisions

The AcuityAds product suite is anchored by our proprietary Consumer Valuing Tool. Our algorithm reverse engineers thousands of signals along the consumer journey and weights their impact on conversion. These key signals are then used to find net-new prospecting opportunities across a wide range of ad formats.

decision science
partnerships
partnerships

Best-In-Class Partnerships

Gain access to inventory from all of the best advertising exchanges in the market as well as publisher direct media. Learn more about our partnerships for inventory, brand safety, fraud protection, behavioral, and b2b data.

machine learning

Proprietary, Machine Learning Algorithm

Our in-house experts work on the platform’s proprietary algorithm every day. This is key to campaign optimization. It is proven that campaign performance increases 10-15% when our algorithm is turned on.

machine learning
safety
safety

Brand Safety & Fraud Protection

Our technology has built-in brand safety and fraud protection measures.

Pre-Campaign, In-Flight and Post-Campaign Protection

  • Always-on Contextual Scanning, verifying content matches IAB brand safety measures
  • Minimize bot fraud, human click farms & iFraming units
  • Traffic, Content Scoring & IP Filtering
  • Global & industry wide advertiser whitelists/blacklists
  • Fully integrated with comScore vCE
  • Compatible with Nielsen OCR and Integral Ad Science

 

devices

Across Screens & Formats

Use one-to-one messaging to connect with your audience across screens including desktop, mobile, tablet, audio, and CTV.

We can adapt to assist you in using the ad format that best serves your campaign. Everything from display, audio and video, on social and everywhere else in the digital world.

devices
Attention Advertising Understanding
Attention Advertising Understanding

Analytics & Data

Get meaningful campaign analytics and insights about what you knew, and what you didn’t know! Acuity’s decision science algorithm will help to reveal audience segments you may not have been considering. Find out what works for your digital advertising.

Get in touch

Learn about what we can do for your digital marketing strategy.