Programmatic Advertising is known for two things: its potential and its shortcomings. This is not lost on us. It’s what drives us. Realizing the tremendous advantages of our business while eradicating the threats is nothing short of an obsession.
At Acuity, we strive to systematically and mathematically take the risk, mystery and waste out of the media buying process to ensure – and even prove – that every advertising dollar can be spent wisely and well.
WHAT WE DO DIFFERENTLY
We provide unmatched audience insights to help take the guesswork out of video, display and audio advertising, across screens, automating the process and ensuring transparency so you can confidently create 1-to-1 customer conversations.
Our outstanding leaders are dedicated to advancing technology in marketing and advertising. With years of versatile experience and industry knowledge, Acuity’s leadership team is second to none. Working tirelessly to innovate our technology and meet the needs of our partners, Acuity has achieved outstanding financial performance and customer loyalty.
Mr. Hayek is addicted to transformation. In 2004, Tal founded an ad-tech company, a marketing platform focused on lead generation and customer acquisition. In 2006, it was sold to a public company. Staying on for two years, Tal was a key contributor in helping the company’s revenue grow to $110MM in 2008. However, it was during his time at the helm that Tal began to notice major inefficiencies in media buying. In 2009, Tal shifted this value focus to digital advertising and Acuity was born.
DR. NATHAN MEKUZ PHD
Dr. Mekuz is the heart of Acuity’s industry leading technology. Through his expert guidance, Acuity’s machine learning algorithm has developed into an industry leader, utilizing bidding technology to optimize campaign performance in real-time. Dr. Mekuz has been researching machine learning algorithms for statistical pattern recognition and predictive analytics since 1997. His work has been published and cited in numerous professional publications, textbooks and patents. In his spare time Nathan enjoys swimming, running and cooking.
Ms. Kapcan began her career in the world-renowned Unit 8200 of the Israeli Intelligence Corps – whose alumni have gone on to found the backbone of Israeli high-tech, including Check Point, ICQ and AudioCodes. While in 8200, Rachel developed and designed contextual information and research systems and led projects developing a full-text retrieval system, including morphological and soundex searches. More recently, Rachel has managed multi-million dollar infrastructure projects in the financial services industry.
In 1998, Mr. Ontman founded OTA, a computer-supply company focusing on large enterprises. With a superior marketing team and plan in place, Joe defied the odds in an exceptionally competitive environment, landing clients including Mount Sinai Hospital, The Hospital for Sick Children, Credit Suisse, The University of Toronto, The Government of Ontario and many others. In 2007, he founded a successful affiliate marketing company specializing in client acquisitions via search marketing, email marketing and media buys.
CHIEF FINANCIAL OFFICER
Mr. Pollack joins AcuityAds from The JMP Group, a private investment and consulting firm. Previously, he served as the Chief Financial Officer and Corporate Secretary of Kaboose Inc (TSX) and the Executive Vice President of API Technologies Corp. (NASDAQ). He is a director of several public and private companies including CECO Environmental Corp. (NASDAQ) and Aeterna Zentaris Inc. (TSX). He also worked in investment banking in New York. Mr. Pollack received a Master of Science in Accounting and Finance from the London School of Economics and a Bachelor of Commerce from McGill University.
CHIEF STRATEGY OFFICER
Seraj is responsible for consumer insights on cross-screen, digital & social media. Previously, he led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part of the founding team that led the company through its early growth phase, the IPO and exit via acquisition by Publicis. Seraj is a graduate of MIT Media Lab and an author of several refereed articles on emerging, cross-screen, audience behaviors critical to driving business results.
VICE PRESIDENT,NATIONAL SALES
Sarel is responsible for all agency and direct brand sales. He also manages the company’s digital transformation and its impact on the company experience, creative innovation, and technology platforms.
Prior to joining Acuity, Sarel managed all sales for Visible Measures which was acquired by Acuity in April, 2017. Prior to that, Sarel led the Demand Team at the second largest exchange, OpenX. Sarel spent the past 14 years as the number one seller at GroupM, Xaxis (formally 24/7 Real Media). As a key architect of 24/7 Real Media, Sarel managed some of the largest accounts and won Best Seller of the Year for three consecutive years. Further, Sarel brought Xaxis’ largest account to date with $18M from State Farm.
Sarel is active in the broader industry via press (Adweek, AdAge, SXSW etc.) Sarel graduated with his B.A degree from NYU and M.B.A. from Fairleigh Dickinson. Sarel is originally from Israel, married and currently lives in NY.