About Us

About us

Our mission is to empower marketers to make smarter decisions.


We’re committed to developing advertising technology that enables organizations to form meaningful connections, maximize marketing impact, and grow their business.

illumin powered by AcuityAds

Our flagship platform illumin™ is challenging what it means to be a Demand Side Platform. We don’t believe in just serving ads, but full-funnel omnichannel journey automation. With proprietary artificial intelligence, illumin™ brings unique programmatic capabilities to connect the consumer journey and help marketers understand a consumer’s true value to their brand. Ultimately, shrinking the path to conversion and illuminating the way to more intelligent advertising.

Our story

Founded in 2009, AcuityAds was built on the recognition that there were considerable inefficiencies in media buying. After years of successfully tackling that problem, a major disconnect in how campaigns were planned and executed became apparent. And out of a dream, illumin was born.

Our values

Attention Advertising Understanding
Attention Advertising Understanding

Get meaningful campaign analytics and insights about what you knew, and what you didn’t know! Acuity’s decision science algorithm will help to reveal audience segments you may not have been considering. Find out what works for your digital advertising.

Learn about what we can do for your digital marketing strategy.