DO WE NEED ADVERTISING DURING THE PANDEMIC?
There is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. In this webinar we share early learnings from consumer behavior during a pandemic with Seraj Bharwani.
WE ARE A DECISION SCIENCE COMPANY THAT EMPOWERS BUSINESSES TO MAKE SMARTER DECISIONS.
WHAT IS THE ART OF NUANCED, CROSS-CULTURAL AD TARGETING?
Produced in collaboration with DIGIDAY
WE SERVE YOUR BRAND
AcuityAds’ decision science technology empowers businesses to make smarter decisions. Our product suite is anchored by a proprietary Consumer Valuing Tool, which works to assist marketers in correctly valuing the cost of digital media and to achieve goals with greater efficiency. It does this using insights that offer fingerprint level understanding of users in order to identify, assess and incorporate learnings into each buying decision.
WE DELIVER ATTENTION
The True Reach™ Insights Platform is the only trusted digital video measurement technology in existence today. It provides a holistic view of organic and paid media across major digital platforms. We can tell you how much attention you’re getting online and what to do to get more.
WE MAKE AUDIENCE CONNECTIONS
Digital advertising is all about reaching the right people. “Mass blast” approaches that group users based exclusively on demographic or modelled data result in redundant, often irrelevant messages being delivered. Marketers need a far more advanced and prescriptive approach to connecting with audiences online, enter: The Acuity Live Audience.
April 01, 2020
March 19, 2020
March 03, 2020
February 20, 2020
February 19, 2020
APRIL 22, 2020 @ 2PM
While traditional sports are on hold, the esports industry has pivoted quickly to online competition and is thriving in this environment of physical distancing.
Esports is a multi-billion dollar, global sports franchise industry with intercontinental leagues featuring star-studded teams that attract millions of fans and followers, and hundreds of millions of viewers. With over 600 million viewers globally this year, esports has a larger following than American football.
So what can esports offer an advertiser seeking engaged audience, reach, and performance?
Join us at 2pm on April 22 to learn more about esports marketing and advertising from Seraj Bharwani, Chief Strategy Officer at AcuityAds and Mike Armstrong, VP and Head of Marketing at OverActive Media, a global esports and entertainment company.
MARCH 24, 2020
There is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. The logic is simple – if nobody is traveling or out shopping, why advertise?
While consumer behavior in North America over the past couple weeks has clearly shifted in ways not seen since World War II, we cannot fully appreciate the true ramifications of this shift without observing what transpired over the past few months in countries experiencing the first wave of the virus sweeping over vast populations, especially in Asia.
The goal of this webinar is to share early learnings from consumer behavior during a pandemic as a way to help North American advertisers develop a pragmatic approach to advertising for profitable growth in the foreseeable future.
AcuityAds named as one of the fastest growing technology companies in North America.