WE ARE A DECISION SCIENCE COMPANY THAT EMPOWERS BUSINESSES TO MAKE SMARTER DECISIONS.
WE SERVE YOUR BRAND
AcuityAds’ decision science technology empowers businesses to make smarter decisions. Our product suite is anchored by a proprietary Consumer Valuing Tool, which works to assist marketers in correctly valuing the cost of digital media and to achieve goals with greater efficiency. It does this using insights that offer fingerprint level understanding of users in order to identify, assess and incorporate learnings into each buying decision.
WE DELIVER ATTENTION
The True Reach™ Insights Platform is the only trusted digital video measurement technology in existence today. It provides a holistic view of organic and paid media across major digital platforms. We can tell you how much attention you’re getting online and what to do to get more.
WE MAKE AUDIENCE CONNECTIONS
Digital advertising is all about reaching the right people. “Mass blast” approaches that group users based exclusively on demographic or modelled data result in redundant, often irrelevant messages being delivered. Marketers need a far more advanced and prescriptive approach to connecting with audiences online, enter: The Acuity Live Audience.
September 15, 2020
August 26, 2020
August 21, 2020
August 13, 2020
July 30, 2020
Agency Business Remodeled: A Unique Twist on the In-Housing Trend
Advertisers are seeking speed-to-market, transparency and efficiency in their businesses as well as with their agency partners. This has become especially top of mind since the emergence of self-service advertising and marketing platforms, which have empowered some brands to bring capabilities in-house.
To survive and thrive in this new environment, agencies are taking their own approach to ‘in-housing.’ To offer unique insights, planning and execution capabilities, many are partnering with technology platforms that enable the ability to layer on rapid-response, high-margin agency services to deliver consistent results and ROI for their clients.
This session will share case studies to demonstrate how successful agencies are in-housing technology to build a sustainable agency business.
A Roadmap For Frictionless Consumer Journeys in a Platform-Centric World
Inspirational is the benchmark event organized by IAB Spain, dedicated to Innovation in digital communication and aimed at all professionals in the sector.
Inspirational’s goal is to publicize digital quality and excellence, highlighting projects that provide inspiration, trends and new paths for the digital industry.
This year, the panorama requires us to be more connected and united than ever, so the event evolves to a 100% ONLINE format, offering the industry continuity and confidence in the digital sector.
AcuityAds named as one of the fastest growing technology companies in North America.