acuity logo
  • Solutions
    • illumin
      Our intuitive platform helps you see through the clutter of programmatic advertising.
    • Attention Advertising
      Increase brand’s total viewership time within a finite, relevant audience set – without increasing your budget.
    • Live Audiences
      Incorporate the most recent and relevant audience insights and improve how your media dollars are used.
  • Insights
    • Blog
      These are the latest insights and trends in the advertising industry that you need to know
    • White Papers
      Helpful reports and guides to inform you of industry trends and complex concepts
    • Success Stories
      Learn more about the success of our clients and products within specific industries
  • News
    • Press
      Read our press releases for major announcements and upcoming events
    • Events
      Check out the events we’re attending or hosting and view past events with AcuityAds
    • Videos
      Watch the latest webinars, video presentations and demonstrations by AcuityAds
  • Company
  • Careers
  • Investors
  • Login
  • Schedule a demo
Contact Us

Meet illumin. Advertising Automation Reinvented.Redesigned.Recreated.Reimagined.

Contact Us

Illumin – Sticky menu

    • Overview
    • Capabilities
    • How it works
    • Powered by Acuity
  • Schedule a demo
Drag & drop interface
Intelligent journey
Robust insights

Illuminate the consumer journey

Our intuitive platform helps you see through the clutter of programmatic advertising. Our simple drag & drop interface allows you to take control of planning and buying across the entire journey. Let illumin® find efficiency and provide clarity in the digital marketing space like never before.

Capabilities

Control
With illumin, you can control, visualize, and understand the consumer journey from start to finish. Set up your brand’s marketing messages across the entire funnel and build alternate journey paths. illumin’s media buying algorithms will help uncover the best communication plan for your audience.
Minimize waste
illumin will help you uncover the true value of each ad opportunity and shine a light on its impact as users progress along the journey.
Inform
illumin provides insight to align the way you think and plan, offering intelligent decision making to bring your consumer journey to life. Use learnings from illumin to master your media mix, better understand your consumer target, and help inform future media strategy.

How it works

illumin Consumer Journey Drag & Drop

Meet the journey canvas

Build and visualize your consumer journey like never before. Gone are the days of line item tactics, illumin replaces this archaic system with a new and streamlined canvas. Now, you can drag and drop audiences and the creatives they see at each step in the journey across any format or channel. Create custom messaging for different audience personas and take back control over the way you message consumers.

illumin Consumer Valuing Tool

Consumer-valuing tool

Identify, score, and use the latest advancements in automation to nurture consumers toward your desired business goals. Our valuing tool makes sure a brand never overpays to talk to a consumer. It is based on a consumer’s actual value to the brand, position in the journey, and incrementality at every ad opportunity. illumin matches each consumer with the best communication path and inserts them into the journey at the most appropriate stage.

illumin Audience Engagement Map

Visualize media mix effectiveness

During all stages of the journey, you’ll be able to see and understand your investment across 100 percent of your reached audience. Let illumin light the path and provide a shortcut to efficiency. We offer insight into identifying the most efficient mediums to invest in across your journey that lead to better outcomes for your business.

Powered by decision science. Proven by leading companies.

group of people leaning over a desk and laptop in open office space

Expert insights

Brands Need Advertising Automation to Control the Consumer Journey
White paper

Brands need advertising automation to control the consumer journey

Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in an omnichannel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure.
Learn More
Guide

A guide for connected TV advertising

A Guide to Connected TV Advertising provides you with everything you need to know to sound like an expert on this hot topic.
Learn More

Try illumin today.

Your guiding light to smarter decisions and better outcomes.

Schedule a demo
acuity logo
  • Contact Us
  • Opt-out
  • Corporate Privacy Policy
  • Technology Privacy Policy
  • Terms & Conditions
  • AODA
  • Cookie Policy
  • Investors
  • Careers
Subscribe

© 2022 AcuityAds. All Rights Reserved.

Manage Cookie Consent
Adchoices

This website conducts Interest Based Advertising through the use of cookies. By continuing to use this website you are consenting to the use of your cookies.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}