Data has consistently proven that audience attention in video advertising, traditionally measured by number of views among other metrics, is the ultimate sales driver. Our research has proven that not all attention is created equal: Engaged View Time®- the meaningful time your audience spends engaging in your content – counts. For Acuity, the true measure of a video campaign’s success is twofold: views and time. That’s why we calculate both.
As digital ad buyers strive for more control over their programmatic spend, the demand for self-serve models has never been higher. This is despite concerns around transparency, fraud and brand safety, and despite the reality that ‘hands-on’ users often find themselves relying heavily on vendors for services and support.
The hardest part of programmatic is creating relevant, one-to-one connections between brands and buyers. So imagine a solution that allowed you to reach your most valuable audiences. At exactly the right moment. With precisely the right message.
June 15, 2018
June 07, 2018
May 30, 2018
JULY 25-27 2018 SAN JOSE, CALIFORNIA
We are looking forward to the upcoming Cannabis Business Summit & Expo. The annual summit, hosted by the cannabis industry’s only national trade association, returns to the Bay Area, the epicenter of the cannabis movement, to bring together more than 6,000 of the industry’s best and brightest minds. Meet AcuityAds at booth 1639 to chat about how we’re helping members of this industry get the most out of their digital advertising.
JUNE 19 2018, TORONTO, ONTARIO
Join us for an event that brings together the worlds of technology, advertising and marketing. Full details can be found here.