AcuityAds’ decision science technology empowers businesses to make smarter decisions. Our product suite is anchored by a proprietary Consumer Valuing Tool, which works to assist marketers in correctly valuing the cost of digital media and to achieve goals with greater efficiency. It does this using insights that offer fingerprint level understanding of users in order to identify, assess and incorporate learnings into each buying decision.
The True Reach™ Insights Platform is the only trusted digital video measurement technology in existence today. It provides a holistic view of organic and paid media across major digital platforms. We can tell you how much attention you’re getting online and what to do to get more.
Digital advertising is all about reaching the right people. “Mass blast” approaches that group users based exclusively on demographic or modeled data result in redundant, often irrelevant messages being delivered. Marketers need a far more advanced and prescriptive approach to connecting with audiences online, enter: The Acuity Live Audience.
MAY 22, 2019, SPAIN
Join us at the IAB Spain in Madrid on May 22 to discuss capturing attention using digital advertising. We will be presenting Share Of Attention™ insights for the first time in this region, exposing top-performing brands and common themes in their video approach. More details online here.