Data has consistently proven that audience attention in video advertising, traditionally measured by number of views among other metrics, is the ultimate sales driver. Our research has proven that not all attention is created equal: Engaged View Time®- the meaningful time your audience spends engaging in your content – counts. For Acuity, the true measure of a video campaign’s success is twofold: views and time. That’s why we calculate both.
As digital ad buyers strive for more control over their programmatic spend, the demand for self-serve models has never been higher. This is despite concerns around transparency, fraud and brand safety, and despite the reality that ‘hands-on’ users often find themselves relying heavily on vendors for services and support.
The hardest part of programmatic is creating relevant, one-to-one connections between brands and buyers. So imagine a solution that allowed you to reach your most valuable audiences. At exactly the right moment. With precisely the right message.
DECEMBER 7, 2017, 5:30PM – 8:30PM, SAN DIEGO, CALIFORNIA
Dust off your wingtips and come party like Gatsby alongside 400 of our favorite industry professionals. Mingle Bells is the annual can’t-miss Holiday event for and by MarCom professionals, and this year we are dialing back the clock to a simpler time when Jazz was born and irreverence reigned supreme. Get your tickets today!
Acuity is happy to be sponsoring this event. To get in touch with our sales reps about attending, please click here.
NOVEMBER 29-30, 2017, LONDON, ENGLAND
The content theme for this year’s edition of Ad:Tech London resonates so strongly with our brand and we are thrilled to be speaking at this highly acclaimed industry event. Next Gen Tech To Re-Engage Brands and People will allow us to explore how technology can re-engage the powerful, transient and often demanding consumer.
Our Chief Strategy Officer, Seraj Bharwani, will be hosting a Fireside Chat discussing whether consumer attention is really the next big challenge for advertisers. Check out full details on our session at Ad:Tech here.
To schedule a meeting with our team in London, get in touch with Joanna Taccone.