Data has consistently proven that audience attention in video advertising, traditionally measured by number of views among other metrics, is the ultimate sales driver. Our research has proven that not all attention is created equal: Engaged View Time®- the meaningful time your audience spends engaging in your content – counts. For Acuity, the true measure of a video campaign’s success is twofold: views and time. That’s why we calculate both.
As digital ad buyers strive for more control over their programmatic spend, the demand for self-serve models has never been higher. This is despite concerns around transparency, fraud and brand safety, and despite the reality that ‘hands-on’ users often find themselves relying heavily on vendors for services and support.
The hardest part of programmatic is creating relevant, one-to-one connections between brands and buyers. So imagine a solution that allowed you to reach your most valuable audiences. At exactly the right moment. With precisely the right message.
SATURDAY MARCH 10TH AT 12:15PM, AUSTIN, TEXAS
We are thrilled to be moderating a panel as part of the Brand Innovators Marketing Innovation Summit during SXSW 2018! Our panel will feature some top brand marketers and agency leads to discuss the topic of “Strategies to Combat the Challenge of Capturing Consumer Attention in an Increasingly Fragmented Media Environment”. If you are interested in joining us or meeting us during the Brand Innovators Summit, get in touch!
FRIDAY, FEBRUARY 23RD – SATURDAY, FEBRUARY 24TH, 8:30AM TO 2AM 2018
The Advertising Club of Toronto is hosting its 19th Annual Ski & Snowboard Day, presented by LinkedIn, at The Georgian Peaks Club. We are looking forward to participating here again to meet and greet with Toronto’s best from the advertising industry. See you on the slopes! Get in touch with us to schedule a meeting while you are there.