Meet illumin. Advertising Automation Reinvented.Redesigned.Recreated.Reimagined.

Drag & drop interface

Intelligent journey

Robust insights

Illuminate the consumer journey

Our intuitive platform helps you see through the clutter of programmatic advertising. Our simple drag & drop interface allows you to take control of planning and buying across the entire journey. Let illumin® find efficiency and provide clarity in the digital marketing space like never before.

Capabilities

Control

With illumin, you can control, visualize, and understand the consumer journey from start to finish. Set up your brand’s marketing messages across the entire funnel and build alternate journey paths. illumin’s media buying algorithms will help uncover the best communication plan for your audience.

Minimize waste

illumin will help you uncover the true value of each ad opportunity and shine a light on its impact as users progress along the journey.

Inform

illumin provides insight to align the way you think and plan, offering intelligent decision making to bring your consumer journey to life. Use learnings from illumin to master your media mix, better understand your consumer target, and help inform future media strategy.

How it works

Meet the journey canvas

Build and visualize your consumer journey like never before. Gone are the days of line item tactics, illumin replaces this archaic system with a new and streamlined canvas. Now, you can drag and drop audiences and the creatives they see at each step in the journey across any format or channel. Create custom messaging for different audience personas and take back control over the way you message consumers.

Consumer-valuing tool

Identify, score, and use the latest advancements in automation to nurture consumers toward your desired business goals. Our valuing tool makes sure a brand never overpays to talk to a consumer. It is based on a consumer’s actual value to the brand, position in the journey, and incrementality at every ad opportunity. illumin matches each consumer with the best communication path and inserts them into the journey at the most appropriate stage.

Visualize media mix effectiveness

During all stages of the journey, you’ll be able to see and understand your investment across 100 percent of your reached audience. Let illumin light the path and provide a shortcut to efficiency. We offer insight into identifying the most efficient mediums to invest in across your journey that lead to better outcomes for your business.

Powered by decision science. Proven by leading companies.

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Expert insights

White paper

Brands need advertising automation to control the consumer journey

Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in an omnichannel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure.

Learn More

Guide

A guide for connected TV advertising

A Guide to Connected TV Advertising provides you with everything you need to know to sound like an expert on this hot topic.