Data has consistently proven that audience attention in video advertising, traditionally measured by number of views among other metrics, is the ultimate sales driver. Our research has proven that not all attention is created equal: Engaged View Time®- the meaningful time your audience spends engaging in your content – counts. For Acuity, the true measure of a video campaign’s success is twofold: views and time. That’s why we calculate both.
As digital ad buyers strive for more control over their programmatic spend, the demand for self-serve models has never been higher. This is despite concerns around transparency, fraud and brand safety, and despite the reality that ‘hands-on’ users often find themselves relying heavily on vendors for services and support.
The hardest part of programmatic is creating relevant, one-to-one connections between brands and buyers. So imagine a solution that allowed you to reach your most valuable audiences. At exactly the right moment. With precisely the right message.
September 10, 2018
August 21, 2018
August 14, 2018
OCTOBER 2, 2018, NEW YORK, NY
This year, Advertising Week New York will be under one roof for the first time ever at AW Lincoln Square Campus! We are thrilled to be hosting a panel discussion as part of the official Advertising Week New York Video Track sessions. Ours will take place on Tuesday October 2nd at 1030AM on the Twitter Stage where we will be moderating a discussion with executives from leading industry players from creative, media and brand.
SEPTEMBER 25, 2018, NEW YORK, NY
Join us for the 12th annual edition of Marketing Innovators – Portada New York at the Yotel Hotel NYC. We will be hosting a keynote discussion at 10:25AM alongside Karina Masolova, a Portada Contributor. We are excited to be part of Portada’s Brand Star Committee where senior brand executives share their enthusiasm for innovation in Marketing, Tech and Media throughout the Americas.