Data has consistently proven that audience attention in video advertising, traditionally measured by number of views among other metrics, is the ultimate sales driver. Our research has proven that not all attention is created equal: Engaged View Time®- the meaningful time your audience spends engaging in your content – counts. For Acuity, the true measure of a video campaign’s success is twofold: views and time. That’s why we calculate both.
As digital ad buyers strive for more control over their programmatic spend, the demand for self-serve models has never been higher. This is despite concerns around transparency, fraud and brand safety, and despite the reality that ‘hands-on’ users often find themselves relying heavily on vendors for services and support.
The hardest part of programmatic is creating relevant, one-to-one connections between brands and buyers. So imagine a solution that allowed you to reach your most valuable audiences. At exactly the right moment. With precisely the right message.