Not sure how to approach the multi-billion dollar industry? We have your back! This guide is intended for esports noobs to help understand the ins and outs of the industry.
WE ARE A DECISION SCIENCE COMPANY THAT EMPOWERS BUSINESSES TO MAKE SMARTER DECISIONS.
CULTIVATING A DIGITAL-FIRST MINDSET
WE SERVE YOUR BRAND
AcuityAds’ decision science technology empowers businesses to make smarter decisions. Our product suite is anchored by a proprietary Consumer Valuing Tool, which works to assist marketers in correctly valuing the cost of digital media and to achieve goals with greater efficiency. It does this using insights that offer fingerprint level understanding of users in order to identify, assess and incorporate learnings into each buying decision.
WE DELIVER ATTENTION
The True Reach™ Insights Platform is the only trusted digital video measurement technology in existence today. It provides a holistic view of organic and paid media across major digital platforms. We can tell you how much attention you’re getting online and what to do to get more.
WE MAKE AUDIENCE CONNECTIONS
Digital advertising is all about reaching the right people. “Mass blast” approaches that group users based exclusively on demographic or modelled data result in redundant, often irrelevant messages being delivered. Marketers need a far more advanced and prescriptive approach to connecting with audiences online, enter: The Acuity Live Audience.
August 13, 2020
July 30, 2020
July 20, 2020
July 14, 2020
June 25, 2020
JULY 29, 2020 @ 2PMCHPA (Consumer Healthcare Products Association) 2020 Marketing Conference will be a webinar series focusing on a variety of marketing topics. Don’t miss this unique opportunity to connect and grow with marketing professionals in the consumer healthcare industry.
Becoming digital FIRST brings strategic benefits and unique efficiencies to consumer healthcare brands. A digital first brand treats digital interactions and eCommerce enablement as strategic imperatives, as opposed to just ‘add-ons’ to an existing brick and mortar strategy. As the trend to digital first continues to accelerate in HBA and OTC categories, a firm understanding of digital marketing and eCommerce will be fundamental to success.
This session will feature a speaker from a leading digital media platform, who will set the stage with the “state of digital media & eCommerce”. He will then moderate a panel of 2 digital-first marketers from the industry, who have become proficient in this field.Panelists:Kip Olmstead – President of GenomindSharaf Atakhanov, Director, Digital & eCommerce Marketing, Boiron North America
Seraj Bharwani, Chief of Strategy for AcuityAds, moderator and speaker
JUNE 24, 2020 @ 3PM
Ecommerce is on a new growth trajectory jumping from 16% to 27% of total US retail sales in just the past 8 weeks. Consumer behaviors across all age cohorts are shifting online towards both Click-to-Home and Click-&-Collect as convenient and contactless alternatives to in-store shopping.
There exists enormous potential for companies both large and small to protect and gain market share. Mega marketplaces like Amazon and Walmart are now used alongside a captive, DTC presence facilitated by platforms like Shopify. Omnichannel marketing and sales is more accessible than ever.
Join us for a spirited panel discussion of both opportunities and challenges associated with launching and growing a DTC eCommerce business.
Featuring Beverly Stotz, former CMO of Illy Coffee with over 20 years of experience building a successful DTC coffee business, and Allan Peretz, President of Bold Strategies with over 25 years of experience launching DTC brands for P&G and other global consumer brands.
The webinar will be moderated by Seraj Bharwani, Chief of Strategy for AcuityAds.
AcuityAds named as one of the fastest growing technology companies in North America.