Data has consistently proven that audience attention in video advertising, traditionally measured by number of views among other metrics, is the ultimate sales driver. Our research has proven that not all attention is created equal: Engaged View Time®- the meaningful time your audience spends engaging in your content – counts. For Acuity, the true measure of a video campaign’s success is twofold: views and time. That’s why we calculate both.
As digital ad buyers strive for more control over their programmatic spend, the demand for self-serve models has never been higher. This is despite concerns around transparency, fraud and brand safety, and despite the reality that ‘hands-on’ users often find themselves relying heavily on vendors for services and support.
The hardest part of programmatic is creating relevant, one-to-one connections between brands and buyers. So imagine a solution that allowed you to reach your most valuable audiences. At exactly the right moment. With precisely the right message.
June 15, 2018
June 07, 2018
May 30, 2018
SEPTEMBER 16 – 18, CHICAGO, ILLINOIS
Looking forward to Connect CMO Leadership Summit upcoming in Chicago, Illinois. This year, the 100% peer-driven educational program will be centered around 5 key themes addressing the most pressing challenges in marketing operations. If you are a marketer, we are able to provide you with a complimentary conference pass including accommodations at the summit and subsidized travel. Get in touch for more information.
AUGUST 17, 2018, MONTREAL, QUEBEC
We are very proud to be sponsoring the BEC (@NABS_Canada) charity volleyball tournament in Montreal, Quebec. Join us for a day filled with friendly competition for a cause! Register online here.