WE ARE A DECISION SCIENCE COMPANY THAT EMPOWERS BUSINESSES TO MAKE SMARTER DECISIONS.
WE SERVE YOUR BRAND
AcuityAds’ decision science technology empowers businesses to make smarter decisions. Our product suite is anchored by a proprietary Consumer Valuing Tool, which works to assist marketers in correctly valuing the cost of digital media and to achieve goals with greater efficiency. It does this using insights that offer fingerprint level understanding of users in order to identify, assess and incorporate learnings into each buying decision.
WE DELIVER ATTENTION
The True Reach™ Insights Platform is the only trusted digital video measurement technology in existence today. It provides a holistic view of organic and paid media across major digital platforms. We can tell you how much attention you’re getting online and what to do to get more.
WE MAKE AUDIENCE CONNECTIONS
Digital advertising is all about reaching the right people. “Mass blast” approaches that group users based exclusively on demographic or modelled data result in redundant, often irrelevant messages being delivered. Marketers need a far more advanced and prescriptive approach to connecting with audiences online, enter: The Acuity Live Audience.
September 15, 2020
August 26, 2020
August 21, 2020
August 13, 2020
July 30, 2020
A Roadmap For Frictionless Consumer Journeys in a Platform-Centric World
Inspirational is the benchmark event organized by IAB Spain, dedicated to Innovation in digital communication and aimed at all professionals in the sector.
Inspirational’s goal is to publicize digital quality and excellence, highlighting projects that provide inspiration, trends and new paths for the digital industry.
This year, the panorama requires us to be more connected and united than ever, so the event evolves to a 100% ONLINE format, offering the industry continuity and confidence in the digital sector.
Core Competencies Powering the Meteoric Rise of Purple MattressTry selling a $2,000 mattress to consumers during a Pandemic. It’s a challenge only a company like Purple can undertake on its way to becoming a billion dollar publicly held enterprise.
Breakthrough innovation gave Purple the brand recognition it rightfully deserved few years ago. Since then every aspect of the brand, from product design, manufacturing, marketing, and customer experience is a cut above the category norm.Try selling a $2,000 mattress to consumers during a Pandemic. It’s a challenge only a company like Purple can undertake on its way to becoming a billion dollar publicly held enterprise.
Breakthrough innovation gave Purple the brand recognition it rightfully deserved few years ago. Since then every aspect of the brand, from product design, manufacturing, marketing, and customer experience is a cut above the category norm.
Performance Marketing, as an illustration, is one of those distinctive core competencies that Purple has mastered to consistently deliver YOY growth of over 40 percent for the past 5 years.
Join us for a Brand Case Study with insights on how Purple has developed one of the most successful omnichannel, journey optimization capability ever imagined in the big-ticket, direct-to-consumer marketing space.
What You’ll Learn from This Session…
- How to successfully build a billion-dollar DTC brand
- Critical components of a successful customer acquisition engine
- Strategies for bridging the gap between planning and execution of advertising
AcuityAds named as one of the fastest growing technology companies in North America.