Agencies are faced with the daunting challenge of convincing marketers to sustain an advertising presence despite halted consumer spending.
WE ARE A DECISION SCIENCE COMPANY THAT EMPOWERS BUSINESSES TO MAKE SMARTER DECISIONS.
WE SERVE YOUR BRAND
AcuityAds’ decision science technology empowers businesses to make smarter decisions. Our product suite is anchored by a proprietary Consumer Valuing Tool, which works to assist marketers in correctly valuing the cost of digital media and to achieve goals with greater efficiency. It does this using insights that offer fingerprint level understanding of users in order to identify, assess and incorporate learnings into each buying decision.
WE DELIVER ATTENTION
The True Reach™ Insights Platform is the only trusted digital video measurement technology in existence today. It provides a holistic view of organic and paid media across major digital platforms. We can tell you how much attention you’re getting online and what to do to get more.
WE MAKE AUDIENCE CONNECTIONS
Digital advertising is all about reaching the right people. “Mass blast” approaches that group users based exclusively on demographic or modelled data result in redundant, often irrelevant messages being delivered. Marketers need a far more advanced and prescriptive approach to connecting with audiences online, enter: The Acuity Live Audience.
May 11, 2020
May 07, 2020
April 28, 2020
April 15, 2020
April 01, 2020
MAY 20, 2020 @ 3PM
Agencies are faced with the daunting challenge of convincing marketers to sustain an advertising presence despite halted consumer spending. With the exception of online grocery/eCommerce and delivery services, every category requires a strategic revision.
Building client conviction in the middle of a major national crisis will require a fundamental reassessment of the emerging consumer behaviors and purchase drivers influenced by safety, social and economic concerns of most households in the country.
This webinar is intended to help senior agency leaders with consumer insights and strategies for breakthrough client programs as brands work to sustain business continuity amidst the recession.
APRIL 22, 2020 @ 2PM
While traditional sports are on hold, the esports industry has pivoted quickly to online competition and is thriving in this environment of physical distancing.
Esports is a multi-billion dollar, global sports franchise industry with intercontinental leagues featuring star-studded teams that attract millions of fans and followers, and hundreds of millions of viewers. With over 600 million viewers globally this year, esports has a larger following than American football.
So what can esports offer an advertiser seeking engaged audience, reach, and performance?
Join us at 2pm on April 22 to learn more about esports marketing and advertising from Seraj Bharwani, Chief Strategy Officer at AcuityAds and Mike Armstrong, VP and Head of Marketing at OverActive Media, a global esports and entertainment company.
WHAT IS THE ART OF NUANCED, CROSS-CULTURAL AD TARGETING?
Produced in collaboration with DIGIDAY
AcuityAds named as one of the fastest growing technology companies in North America.