Data has consistently proven that audience attention in video advertising, traditionally measured by number of views among other metrics, is the ultimate sales driver. Our research has proven that not all attention is created equal: Engaged View Time®- the meaningful time your audience spends engaging in your content – counts. For Acuity, the true measure of a video campaign’s success is twofold: views and time. That’s why we calculate both.
As digital ad buyers strive for more control over their programmatic spend, the demand for self-serve models has never been higher. This is despite concerns around transparency, fraud and brand safety, and despite the reality that ‘hands-on’ users often find themselves relying heavily on vendors for services and support.
The hardest part of programmatic is creating relevant, one-to-one connections between brands and buyers. So imagine a solution that allowed you to reach your most valuable audiences. At exactly the right moment. With precisely the right message.
February 05, 2019
January 24, 2019
January 23, 2019
MARCH 15, 2019, LOS ANGELES, CA
Our Chief Strategy Officer, Seraj Bharwani, will be speaking at Portada LA at 11:00 AM on March 15. Attend the session for insights on new decisioning technologies and learn how these tools are being used to reach the multicultural segment. Find more details online here.
FEBRUARY 25-28, 2019, BARCELONA, SPAIN
Join us at MWC19 in Barcelona, formerly known as Mobile World Congress. MWC is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology.